River 2

Learning Lunch - Marketing & PR: get your balance right

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  • 25/10/2017
  • 12:30 pm - 01:30 pm
  • La Cigale, 69 St Georges Bay Rd, Parnell, Auckland
  • RIVER CPD: 2.00
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Please note: This event is now full. If you would like to be on the waiting list, please email PJ at pj@prinz.org.nz

There are fundamental differences between marketing and PR but with the onset of the digital age and the rise of social media use, the lines seem to be blurring between these two disciplines.

In this rapidly changing environment, new communication strategies and tools are required for organisations to reach and communicate with their audiences effectively and we often see PR and marketing coming together in many ways. But how do we get the balance right between the two?

In this one-hour session, we will discuss the differences between marketing and PR and why is it important to get the right balance. Joining us to kickstart this session will be our guest speaker, Heather Claycomb, FPRINZ, who recently wrote Marketing & PR: get your balance right to help demystify the differences between the two disciplines.

Thought starters:

  • What do you think the differences are between PR and marketing? And why should we care?
  • How does PR fit into the marketing mix?
  • How do you think PR and marketing should work together?
  • What are the opportunities and/or challenges you have faced with the blurring of lines between these two disciplines?

PRINZ Learning Lunches

The Learning Lunch is an informal event for PRINZ members. It is a chance for members to come together and exchange ideas and experiences, so we encourage our members to come along as we would love to hear your thoughts.There is no cost involved unless you wish to order coffee or lunch.