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Now is the time! Building a better future for our whānau – Award winning PR campaign secrets from 2017 PRINZ Supreme Winner
Campbell Squared, 2017 PRINZ Supreme Winner and PR Consultancy of the Year will share what it takes to develop an award-winning campaign.
Developing a programme to reconnect Te Wairoa whānau with their iwi saw one of the largest Treaty settlements to date signed with support of a significant number of engaged stakeholders.
Scott & Angela Campbell and their team at Campbell Squared ran a campaign (Now is the time! Building a better future for our whānau) that their clients said was a major factor in its overwhelming success, “…teaching us to move beyond our cultural constraints.” The campaign also won the new PRINZ Awards category “Communicating in Diversity”.
Described by PRINZ Awards Chief Judge, Lisa Finucane (FPRINZ) as an “excellent campaign [that] demonstrates the way ethical public relations can be used to engage communities and decision makers... a clear two-way flow of information, reaching people and groups that may have been missed in the past, and helped achieve an outcome with real benefits to stakeholders.”
Scott is Campbell Squared’s CE. He has a broadcasting background and is sought-after for his strategic advice on managing challenging political, media, iwi and investor issues.
Angela is Campbell Squared’s General Manager and is an award-winning communications professional. She has a background in law, politics and Treaty of Waitangi matters