River 4

PRINZ YPG - Fifty Shades of Relationship Building

Login to Register
  • 26/04/2017
  • 07:00 am - 08:15 am
  • PRINZ, 69 St Georges Bay Road, Parnell, Auckland
  • RIVER CPD: 4.00
  • $20.00+GST (member), $35.00+GST (non member), $0.00+GST (student-member)
  • Save to Calendar

The PRINZ Young Professionals Group is excited to present our inaugural learning event "Fifty Shades of Relationship Building" - featuring an expert panel from across the communications industry, and related disciplines:

  • Art Green (Director of CleanPaleo, Entrepreneur, Advocate of health & fitness)
  • Mike Hutcheson (Adjunct Professor at AUT, Entrepreneur)
  • Jayne Atherton (Business Editor, Sunday Star Times)
  • Louisa Jones (Senior Account Director, Porter Novelli New Zealand)

In Public Relations, success often comes down to quality relationships but when you're starting out, the thought of networking with journalists, business leaders, social media influencers, and other important stakeholders (often far more senior than you) can be a daunting prospect. It is absolutely vital for PR professionals to know how to build and maintain relationships and avoid costly deal breakers.

This is an opportunity to interact with a panel of industry experts who will discuss their experiences and share top tips they’ve picked up over the course of their careers. Participants will come away with an understanding of the key elements behind establishing and maintaining professional relationships across a broad spectrum of industries related to our field.

Enjoy a light breakfast on arrival, presentation starts at 7.15am


Art Green - Director of CleanPaleo, Entrepreneur, Advocate of health & fitness

2015 was a big year for Art Green, he became New Zealand’s first bachelor, won a high-profile professional boxing match and published his first book. In 2009, Art received a degree in applied science, specialising in sports science & exercise prescription from the University of Otago. Following his studies Art managed a gym in remote Western Australia. It was there that he developed his interest in the paleo diet which led him to enter CleanPaleo with two of his friends. Art is now a director at the company which retails its products across all major NZ supermarkets.

Mike Hutcheson - Adjunct Professor at AUT, Entrepreneur

Mike has spent most of his life working out what makes people tick and figuring out what they want and why.

He co-founded leading advertising agencies; Colenso BBDO and Hutcheson Knowles Marinkovich, and culminated his advertising career in Auckland as Managing Director of Saatchi and Saatchi.He was also a director of a family building company and in the early 80’s set up Replica Homes, with franchises throughout New Zealand. In 2003 he launched The Lighthouse Ideas Company and in 2008 he helped undertake a management buyout of Image Centre; multi-channel communications group, with interests in digital and offset printing, publishing, video-production, retail advertising and web development. He set up Scarborough Fair, a Fair Trade organic coffee and tea marketing company, planted Lonely Cow vineyard on Waiheke, and has interests in a wine distribution company operating through Nashville, Tennessee.

Mike has written four books, and has been a regular television guest and commentator. He writes an Innovation column for Idealog magazine, one of his company’s portfolio. In 2012 he was named Business Columnist of the Year in the Magazine Publisher’s Awards. He is a Fellow of the Chartered Institute of Marketing and has a Master of Philosophy degree (with 1st Class Honours) his thesis was on the alchemy of innovation in New Zealand business. He has recently been appointed an Adjunct Professor at Auckland University of Technology.

Jayne Atherton - Business Editor, Sunday Star Times

Jayne Atherton has been the Business Editor for the Sunday Star Times since January 2015. Having initially studied law (graduating with First Class Honours), Jayne has since gained over two decades' experience as an award-winning journalist and editor. Originally from the United Kingdom, she has worked with a number of large British media organisations including Northcliffe Newspapers and DMG Media, for publications such as Metro UK.

Louisa Jones - Senior Account Director, Porter Novelli New Zealand

Please note

  • This event is not for PRINZ student members
  • There is limited parking available onsite. Please view the attached PDF for parking availability (please park in highlighted parks only or you will be towed). There is also street parking or local parking around view here: http://parnell.net.nz/info/parking/

About the PRINZ Young Professionals Group

The PRINZ Young Professionals Group was formed in October 2016, as a forum for young practitioners (with between 1-5 years’ PR / communications experience) to connect with and learn from their peers. Our semi-regular networking and learning events, are designed to provide young professionals with the opportunity to talk to and learn about the things that are most relevant (but not always openly discussed) at this early stage of their career.

If you are having trouble registering for this event or logging into your PRINZ account please contact PJ via email or call 09 358 9804.

Please see PRINZ payment and cancellation policy here.