Mobile Video and Visual Storytelling
This course is closed for online registration. If you wish to attend please contact Rheanna.
We're past the point of no return. 2015 was the year it was predicted video would outstrip all other types of content on the web and they were right - here we are in 2017 producing daily videos on the fly. Video and live streaming are mainstream and stories are seldom told without moving images. This session lays bare the video and visual storytelling landscape that practitioners must understand and operate within. We're working in a new era of oral communication and we are all on camera somewhere.
Smartphones and mobile applications have made digital storytelling, reporting and instant upload the way of 'now'. And if it's not video, it's a live chat, live stream or a hangout.
This session looks at the increasing ways we use oral communication in today's rich media environment. It covers video, visual and digital storytelling. It takes you through the basics, helps you to develop a great digital story, walks you through the equipment and production requirements so you can navigate the ups and downs of all things digital. This is a hands-on, practical session - so be prepared to be on camera, off camera, writer, actor and editor.
- Understanding your story - moving away from the written word
- Working with video - content, technical requirements, equipment, operation, production and editing
- Determining channel options - video, broadcast, live speech or dialogue
- Planning and editing
- Practice and perfecting
- An understanding of different presentation styles and contexts, live and using video
- Understanding of varying audience needs and presentation conditions, live and digital
- Renewed confidence in their ability to deal with storytelling, live and digital
Catherine Arrow, FPRINZ, FCIPR, Chart.PR
Catherine Arrow is an international public relations consultant, educator and writer. She heads Unlocked PR, digital consultancy Social Capture and designs and delivers professional training and development programmes for fellow professionals. A PRINZ Fellow, a Fellow of the Chartered Institute of Public Relations and a Chartered Public Relations Practitioner, Catherine serves on the Global Alliance Advisory Council following eight years of service as board member and secretary of the Global Alliance for Public Relations and Communication Management. She designed, developed and introduced the PRINZ RIVER continuing professional development programme and is a member of PRINZ National Council.
Alongside her own consultancy work, she lectures and speaks about public relations in New Zealand and around the world. Recent publications include a chapter on future public relations practice in the CIPR book, ‘Lessons from Expert Practitioners’. Her career spans the Northern and Southern Hemispheres and, in 2012, was presented with the PRINZ President’s Award for exemplary contribution to the profession.
This course has a minimum number requirement, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation, please check with the office first that the course is taking place.
Please be aware of PRINZ payment and cancellation policy.