River 5

Improving Productivity in PR - Half day

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  • 05/10/2017
  • 09:30 am - 12:30 pm
  • PRINZ Office, 69 St Georges Bay Road, Parnell, Auckland,
  • RIVER CPD: 5.00
  • $250.00+GST (member), $460.00+GST (non member), $250.00+GST (student-member)
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This course is now confirmed.


It doesn’t matter if you work in-house, in a consultancy, in government or in a not-for-profit – speed is always of the essence in public relations and communication.

This half day session looks at ways in which you can speed up the work you do, reduce stress and employ some smart techniques to help you get through the ever-increasing workload – without losing sight of the essential detail.

Whether you’re writing, filming, online, social or project based, you’ll find something in the session that will help you through the day. Come with an open mind and the will to explore.

Key Content

  • Understanding workflow in public relations and communication management
  • Breaking out of the spreadsheet – project management tools to help you
  • Busting writers’ block – tools to get you on the page
  • Community management – research tools to help you understand your people
  • Visual shortcuts – app -based video to keep you on the move
  • Measurement and evaluation – fast ways of reporting your success

Learning outcomes

  • Understanding workflow, project outcomes and time management
  • An improved understanding of current tools and technologies available to practitioners
  • Refresh and rethink approaches to programme implementation


Catherine Arrow, FPRINZ, FCIPR, Chart.PR

Catherine Arrow is an international public relations consultant, educator and writer. She heads Unlocked PR, digital consultancy Social Capture and designs and delivers professional training and development programmes for fellow professionals. A PRINZ Fellow, a Fellow of the Chartered Institute of Public Relations and a Chartered Public Relations Practitioner, Catherine serves on the Global Alliance Advisory Council following eight years of service as board member and secretary of the Global Alliance for Public Relations and Communication Management. She designed, developed and introduced the PRINZ RIVER continuing professional development programme and is a member of PRINZ National Council.

Alongside her own consultancy work, she lectures and speaks about public relations in New Zealand and around the world. Recent publications include a chapter on future public relations practice in the CIPR book, ‘Lessons from Expert Practitioners’. Her career spans the Northern and Southern Hemispheres and, in 2012, was presented with the PRINZ President’s Award for exemplary contribution to the profession.

This course has a minimum number requirement, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation, please check with the office first that the course is taking place.

Please be aware of PRINZ payment and cancellation policy.