Master Class - International Best Practice in Measurement and EvaluationRegister Now
This workshop is a high-level guide that shows how to speak the language of business executives, make the best use of budgets then monitor and report results using International best-practice methods. The workshop will help you understand how to:
- Use analysis to create a Plan-Do-Review-Refine process to help you work smarter not harder
- Establish best-practice media analysis and reporting
- Boost credibility and performance at senior management level with 'hard data'
Developed with the PRIA Measurement and Evaluation Committee and based on the Barcelona Principles, the Best-Practice Evaluation Model aligns with work done by the Association of Measurement and Evaluation of Communication (AMEC) internationally. The model presents a roadmap for best practice measurement and evaluation. The workshop provides the knowledge to establish a customised, scalable approach to assist in achieving best practice.
This half day workshop is for you if you need to: report on how much impact your activity is getting, where to focus efforts for best effect, how to link your PR effort to brand equity benefits, use analysis to show with hard numbers the effect of PR on business outcomes like acquisition, retention or share price.
- Recommended level 5 years+ experience
Special PRConf14 offer:
PRINZ full Conference delegates are offered a special discount of 25 percent off when booking both conference and the Master Class, or if conference has already been booked in your name. If this applies to you, please contact the PRINZ office to register and receive this discount.
This course has a minimum number requirement, so please book early to ensure the course is not cancelled. If you are booking travel or accommodation, please check with the office first that the course is taking place.
Please be aware of PRINZ payment and cancellation policy - click here for information.
B.Business (International Maketing), Dip. Export Mktg.
Michael founded Precise Value in 1999, after many years establishing marketing analytics for Microsoft Australia. His work now helps clients and agencies understand how and where communications creates new value. He works with organizations like Asciano, Lion Nathan, Nestle, KPMG, Samsung and Vodafone.
His latest R&D links communication activity to a range of business outcomes. This focus puts science behind the art of communications quantifying the value created in concrete numbers.
Michael is a key driver of the PRIA Measurement and Evaluation Committee and on the APAC board for the International Association for Measurement and Evaluation of Communications AMEC. His contribution here brings over 20 years experience in evaluation to help set a best practice direction for the industry.