Why it’s important to talk with your client about evaluation

By their own assessment, public relations agencies deliver campaigns that support their clients’ objectives. But when it comes to managing public relations programmes, experienced practitioners also argue they must advise on or even challenge their client’s objectives.

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#PRConf15 Guest blog one: Community Comms Collective

One of the (many) privileges of being part of the Community Comms Collective is discovering small, under-the-radar, not-for-profits doing amazing work in the community. The comms collective model has a lot to offer these groups. They rarely have in-house communications expertise, and often have few resources.

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I just fired the Chairman

I’ve blogged before about the need for public relations practitioners to stand up for themselves if they want to be taken seriously. To believe in their own value. To push back if they feel their expertise and advice is being overlooked. And to have the guts to ‘consider their positions’ if this becomes an ongoing issue.

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The number 1 reason why PR gets no respect – stupid metrics

What matters to management are value and return, and things that make a difference to the bottom line, and no matter how pretty the chart you make, if all you’re showing is how many impressions you got, or how many Twitter followers you accumulated, none of that ties your efforts to the bottom line.