Why it’s important to talk with your client about evaluation

By their own assessment, public relations agencies deliver campaigns that support their clients’ objectives. But when it comes to managing public relations programmes, experienced practitioners also argue they must advise on or even challenge their client’s objectives.

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Don’t believe everything you think

For all of us who work with ideas for a living, we need to be aware that we often come to cherish our ideas simply because they are our ideas. This leads to a serious problem known as ‘confirmation bias’. To see this in operation, try a simple accounting question: A bat and ball cost a dollar and ten cents. The bat costs a dollar more than the ball. How much does the ball cost?

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Social media in internal communications

Over the past two years I studied International Communications at Unitec Institute of Technology, Auckland. I researched, as part of my masters’ degree, the impact of social media in the corporate environment by examining two case studies located in the corporate economic sector in Auckland.

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Learning curve: My real life campaign experience

Nothing is more valuable to learning than practical, hands-on experience. This semester as part of the Auckland University of Technology (AUT) Public Relations major, we had the opportunity to create our first campaigns. Our teams had the opportunity to work with some of the most deserving charities and not-for-profit organisations within New Zealand including Starship, Recreate and the Halberg Foundation.

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‘In-house or agency?’ Wellington August 2015 PRINZ Event

Things turning to custard? Does the in-house communications team have the objectivity to deal with what’s going wrong, or is it time to call in an external PR agency to get a different perspective? That was one of the questions the panel talked about at a PRINZ Wellington event in August.

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Reputation risk

Reputations can be fragile things and once in pieces, can be hard to restore. That makes our role as PR counsellors even more critical, especially as an insurance company survey earlier this year put “reputation risk” at the top of executives’ concerns.

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#PRConf15 guest blog four: PR and ethics

Dr Elspeth Tilley, Associate Professor at Massey University, addressed the issue of ethical gaps for PR people and her ethics framework is worth considering for other ethical decision-making. Her ethics pyramid was developed over many years of action research and takes people through four stages.