PRINZ Blog

The Great Gatsby Effect? Why What Bleeds Leads

The last line of F. Scott Fitzgerald’s The Great Gatsby is one of the most famous in modern literature. It goes “so we beat on, boats against the current, borne back ceaselessly into the past”. I like to think it has special meaning for all those who are involved with research in some way.

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The multitasking myth

Can women multitask better than men? Before you read any further, stop for a moment and consider that question: What do you really think? It probably won’t surprise you that this is a question social scientists have given plenty of attention. Nor may it surprise you that their answers point both ways.

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Pushing a domino

To all PR and media students I do recommend attending this year's Insight from Young Professionals event. I suggest pursuing the connections you make, and making the most of the advice from the panel. Go beyond the horizon, be different, and make real connections with the people you meet. Just like how I met Louisa, and pushed a domino.

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Why do people speed up in passing lanes?

It seems like such an annoying problem: You find yourself stuck behind a car that is crawling along as the road twists and turns its way through the countryside, only to have them speed up once you reach the passing lanes. Why does this happen?

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Happy National Volunteer Week!

#NVW2016 is a perfect opportunity to thank all our wonderful PRINZ volunteers. As a membership not-for-profit organisation, we rely on, and appreciate, help from our volunteers in the day-to-day running of PRINZ.

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We have to talk about Donald Trump

It seems too easy here in New Zealand to watch the American Republican Party primary election unfold in disbelief. Only in America, you might think, could Donald Trump’s inanity and witlessness be the qualities that determine their party’s presidential candidate.

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Dunbar’s Number, Facebook, and the Friendship Paradox

How many ‘friends’ do you have on Facebook? If you’re like most people then you’ll probably have more than 150. Perhaps many more. The problem is that the research is clear that this means that you’re unlikely to have a meaningful relationship with all of these ‘friends’.

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Myths of success

Successful people, those who achieve extraordinary results, have a certain way of approaching their lives. The success they achieve is never down to good fortune or even the ability to work hard. Successful people achieve simply because they see the world differently from everyone else. And then they act on what they see.

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‘Placement’ not ‘distribution’

The marketing and communications disciplines are said to be converging. Is the advent of media portals, interactive websites, and the social media big three of Twitter, Facebook and the blogging community turning the simple newspaper into a basket case along with many other traditional forms of print media?

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Three ways to improve agency operations

The industry is growing, but not as quickly as it’s changing. And old habits remain. We have noticed that some agencies over service and perform out-of-scope work. This reduces employee capacity and limits ability to service additional clients or work on other billable projects.

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The secret to happiness

If you know anyone who works in Mental Health then you probably know that as a society we are very good at categorising mental disorders. Indeed, the latest Diagnostic and Statistical Manual of Mental Disorders (known as the DSM-V to insiders) lists about 300 such disorders. More to the point, the sector keeps finding new disorders each time it updates the Manual.

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Grey is the new black

The chances are that you’ve heard that New Zealand has an ‘ageing population’. This means that the proportion of older people in the population is increasing, while the proportion of younger people is declining. But you may not be aware just how fast this is happening, or what a radical change it signals.

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Fundraising for the homeless and hungry

Homelessness isn’t the rough-sleeping stereotype you see on the street; it can be out of sight – people sleeping on friends’ couches or in spare rooms, in cars, or sharing someone else’s home. Incredibly, one in 120 people are now homeless. And most people are only two pay packets away from homelessness.

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Don’t believe everything you think

For all of us who work with ideas for a living, we need to be aware that we often come to cherish our ideas simply because they are our ideas. This leads to a serious problem known as ‘confirmation bias’. To see this in operation, try a simple accounting question: A bat and ball cost a dollar and ten cents. The bat costs a dollar more than the ball. How much does the ball cost?