PRINZ Blog

When a crisis comes calling

One thing I always say to clients is that anyone can have a crisis – something with the power to derail your organisation. Your organisation can be big or small, corporate or community, of your making or a natural disaster, a crisis can literally hit anyone, at any time.

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Warming our hands on a dumpster fire

The Sunk Cost Trap is another of those cognitive heuristics that can catch us all out. It describes how the more we have invested in something, the less willing we are to let that investment go. So instead of ‘cutting our losses’, we often find ourselves ‘doubling down’.

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Killing your darlings

In writing, the notion of ‘killing your darlings’ is about having the courage to discard parts of your story that you have fallen in love with when they are no longer useful to the story. In other words, the story is the thing rather than the characters, phrases, imagery, or jokes you’ve created along the way. But the same advice holds just as well for researchers, strategists, or anyone faced with a difficult decision at work.

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Should you be working less?

How many hours do you spend at work each week? Tracking the hours worked in the industry is important because it provides a comparison with other sectors. But it is also important because of what the evidence about productivity teaches us.

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A student’s guide to networking

Trying to find experience in your chosen field of study can be quite tricky. It’s hard to know who the right people to contact are, what role is the right fit for you, and how to go about asking the big guns of the industry for work experience.By attending networking events, students can meet with professionals in the industry that can give them advice, and help them towards a successful career.

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What it’s like being a PRINZ student ambassador

As one of the 2017 student ambassadors for PRINZ, I have had the chance to attend some awesome PRINZ events (PRINZ student ambassadors get complimentary tickets to PRINZ events!) where I have met many helpful and interesting industry professionals. I have also gotten the chance to meet other ambitious student ambassadors who are all very encouraging and supportive.

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A glance into PR outside of university

Student life is great; I’m not going to lie. You can sleep in, choose a cruisy schedule and is the perfect opportunity to make lifelong friends. However, something that is a daunting thought for many students whilst studying is what the heck am I going to do after my degree and how do I even get a job?

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My first PRINZ Conference

Listening to the way people talk about their jobs with such passion and enthusiasm has inspired me to find a job that makes me as excited to share with others. One tip that a few people discussed with me at the conference was not to take a job that doesn’t suit you and ensure their values are in line with yours. In order to achieve goals and succeed in a job, you must also be happy in your position.

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Diving into the deep end

The transition from full-time student to (hopefully) full-time practitioner is certainly a hot topic on the minds of many of my peers, nearing the end of our undergraduate study. From my own experience, I’ve found that this transition doesn’t have to be so difficult.

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Are you paying attention?

When you look at a zebra do you see a white animal with black stripes or a black animal with white stripes? Similarly, when you look at a map of Europe why do we all see the ‘boot’ of Italy but tend to miss the elephant’s head of the Western Mediterranean?

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Internal comms in a natural disaster

On the 15th March, PRINZ Central Division were treated to a very honest account of the experience that four Wellington senior internal comms practitioners had in the wake of the Kaikoura Earthquake. Each of the four panellists brought a very different flavour to the discussion but there was some collective advice that all communications professionals can learn from.

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Social science saves your life

Do you remember back in 2013 when Nigella Lawson was assaulted by her (then) husband, Charles Saatchi? One of the reasons the story shocked people around the world is because no-one stepped in to assist. Given the assault happened in the middle of the day, outside a busy restaurant in Mayfair, any number of people could have stepped in. So why didn’t they?

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Trumping fake news

‘Fake News and How to Trump it’ was the topic up for discussion for panel members Dr Catherine Strong (Senior Lecturer at Massey University), Patrick Crewdson (Editor of Stuff.co.nz) and Raphael Hilbron (General Manager at SenateSHJ Wellington) at a recent PRINZ Central Division event.

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2017: Through the looking glass

There really is no polite way to say this: the world is awash with bullshit. It may be unfashionable to say this but I can’t help thinking that the best way to beat back the wave of bullshit washing over the world is by encouraging more students to study the liberal arts and the humanities.

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Internships: time consuming but worth it

For me, interning has been like riding my bike with the training wheels still on. It’s this stage where I’m doing something really exciting, and the support is there if I happen to fall. You mustn’t neglect the other busy parts of your life, but give it a go and see how far you can ride.