PRINZ Blog

Assumption is the mother of many things

Failed product launches, ineffective marketing strategies, flopped advertising campaigns, policy that fails to affect desired behaviour or behavioural change, electoral campaigns that on paper were a done-deal, urban planning that doesn’t reflect the need of residents, fake news – and the list goes on!

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What it’s like being a PRINZ student ambassador

As one of the 2017 student ambassadors for PRINZ, I have had the chance to attend some awesome PRINZ events (PRINZ student ambassadors get complimentary tickets to PRINZ events!) where I have met many helpful and interesting industry professionals. I have also gotten the chance to meet other ambitious student ambassadors who are all very encouraging and supportive.

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A glance into PR outside of university

Student life is great; I’m not going to lie. You can sleep in, choose a cruisy schedule and is the perfect opportunity to make lifelong friends. However, something that is a daunting thought for many students whilst studying is what the heck am I going to do after my degree and how do I even get a job?

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My first PRINZ Conference

Listening to the way people talk about their jobs with such passion and enthusiasm has inspired me to find a job that makes me as excited to share with others. One tip that a few people discussed with me at the conference was not to take a job that doesn’t suit you and ensure their values are in line with yours. In order to achieve goals and succeed in a job, you must also be happy in your position.

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Diving into the deep end

The transition from full-time student to (hopefully) full-time practitioner is certainly a hot topic on the minds of many of my peers, nearing the end of our undergraduate study. From my own experience, I’ve found that this transition doesn’t have to be so difficult.

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Are you paying attention?

When you look at a zebra do you see a white animal with black stripes or a black animal with white stripes? Similarly, when you look at a map of Europe why do we all see the ‘boot’ of Italy but tend to miss the elephant’s head of the Western Mediterranean?

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Internal comms in a natural disaster

On the 15th March, PRINZ Central Division were treated to a very honest account of the experience that four Wellington senior internal comms practitioners had in the wake of the Kaikoura Earthquake. Each of the four panellists brought a very different flavour to the discussion but there was some collective advice that all communications professionals can learn from.

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Social science saves your life

Do you remember back in 2013 when Nigella Lawson was assaulted by her (then) husband, Charles Saatchi? One of the reasons the story shocked people around the world is because no-one stepped in to assist. Given the assault happened in the middle of the day, outside a busy restaurant in Mayfair, any number of people could have stepped in. So why didn’t they?

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Trumping fake news

‘Fake News and How to Trump it’ was the topic up for discussion for panel members Dr Catherine Strong (Senior Lecturer at Massey University), Patrick Crewdson (Editor of Stuff.co.nz) and Raphael Hilbron (General Manager at SenateSHJ Wellington) at a recent PRINZ Central Division event.

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2017: Through the looking glass

There really is no polite way to say this: the world is awash with bullshit. It may be unfashionable to say this but I can’t help thinking that the best way to beat back the wave of bullshit washing over the world is by encouraging more students to study the liberal arts and the humanities.

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Internships: time consuming but worth it

For me, interning has been like riding my bike with the training wheels still on. It’s this stage where I’m doing something really exciting, and the support is there if I happen to fall. You mustn’t neglect the other busy parts of your life, but give it a go and see how far you can ride.

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The wonders of work experience

Now that I'm in my final weeks of my degree, I can look back at my work experience opportunities as a film reel, drawing on roles and scenes which stood out to me the most. If my career advisor could have predicted that I'd be lucky enough to have all of these amazing experiences, I probably would have asked him how that could be possible.

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What’s wrong with the Millennials?

The Millennials (aka Generation Y) - you must have seen them. They’re that cohort of your colleagues born between the mid 1980s and the year 2000. They’re the ones who are self-obsessed, disengaged, and the reason the world is going to hell in a handcart.

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What makes your heart sing?

Your story begins with your passion. We simply cannot inspire unless we are inspired ourselves. And while we can easily recognise passions in others, we can struggle to unmask our own personal ones.

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The multitasking myth

Can women multitask better than men? Before you read any further, stop for a moment and consider that question: What do you really think? It probably won’t surprise you that this is a question social scientists have given plenty of attention. Nor may it surprise you that their answers point both ways.