PRINZ Blog

Why it’s important to talk with your client about evaluation

By their own assessment, public relations agencies deliver campaigns that support their clients’ objectives. But when it comes to managing public relations programmes, experienced practitioners also argue they must advise on or even challenge their client’s objectives.

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The Great Gatsby Effect? Why What Bleeds Leads

The last line of F. Scott Fitzgerald’s The Great Gatsby is one of the most famous in modern literature. It goes “so we beat on, boats against the current, borne back ceaselessly into the past”. I like to think it has special meaning for all those who are involved with research in some way.

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Assumption is the mother of many things

Failed product launches, ineffective marketing strategies, flopped advertising campaigns, policy that fails to affect desired behaviour or behavioural change, electoral campaigns that on paper were a done-deal, urban planning that doesn’t reflect the need of residents, fake news – and the list goes on!

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Renaming Influencer Marketing

A recent report on baby names in Australia turned up a surprising amount of girls named Dijon. Surprising not just because it’s obviously the name of a mustard, but because these poor girls parents either didn’t know this, or knew it and didn’t care.

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Why everything takes longer than you expect

Rosabeth Moss Kanter, the Director of the Harvard University Advanced Leadership Initiative, once said that “the middle of every successful project looks like a disaster”. I’ve always loved that idea, but the view from social science tends to be that it’s the start of projects where the problems lie. When we estimate how long a project will take, it seems we’re wired to chronically underestimate the time needed.

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Glorious graduation

In a swish of black garb, Sarah readied herself at the base of the stairs. One foot in front of another she mounts the stage, determined that her choice of [fabulous but slightly tight] heels aren’t going to ruin this moment.

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Provocation: Respecting the rights of others to speak

The PRINZ Code of Ethics states members shall respect the rights of others to have their say. Tim Marshall LPRINZ, will host a free Ethics Webinar for members. This is a chance to hear about how to apply the PRINZ Code of Ethics to your practice, examine case studies, work through some ethical dilemmas, and ask questions.

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Why you won’t remember this blog

If you’re in the business of influencing others (to buy something, to believe something, or to act differently), then it’s critical that you understand how the human brain really works. One of the important lessons emerging from the social sciences is that our intuitions about ourselves and others are often not as accurate or as insightful as we think.

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What got you here won’t get you there. How to set the direction for your own career

Having made the successful leap across the chasm that appears to reside between being an organisational senior leader and being a senior comms practitioner in New Zealand, Helen Morgan-Banda had some sage advice for Central Region members. Now the CEO of the Royal New Zealand College of General Practitioners, Helen cut her teeth in significant comms roles in central government and the corporate world.

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Women can be beastly too

Everyone needs to be careful, male or female, when dealing with co-workers of either gender. Your personal brand should be trustworthy, respectful, cross no lines, and embarrass no-one. Personal reputation can be eroded by sexual innuendo, crude remarks, making a pass at someone, and jokes. But here’s the thing: it’s not just men who do this: women do it too.

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Stop fooling yourself

For all of us, our ability to make sense of the world rests on what Daniel Kahneman called “an almost unlimited ability to ignore our ignorance”. My challenge to you for 2018 is to work hard to notice and arrest that impulse. As that old adage put it: Fool me once, shame on you. Fool me twice, shame on me.

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Free to choose?

If you’re like most people, you probably think you’re good at making decisions and pretty much always know what you want (and why). The evidence from psychology, on the other hand, points the other way.

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Heather Claycomb: Protecting reputations in post-Weinstein world

If you've found yourself gasping at Hamilton City councillor Mark Bunting's inappropriate words and actions over the past week, keep reading. Because one thing is for sure: we're going to see a lot more high-profile people outed for their inappropriate behaviour. Behaviour that would have been "excused" – albeit wrongly – only a few short months ago. Don't let it be you.

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Warming our hands on a dumpster fire

The Sunk Cost Trap is another of those cognitive heuristics that can catch us all out. It describes how the more we have invested in something, the less willing we are to let that investment go. So instead of ‘cutting our losses’, we often find ourselves ‘doubling down’.

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Killing your darlings

In writing, the notion of ‘killing your darlings’ is about having the courage to discard parts of your story that you have fallen in love with when they are no longer useful to the story. In other words, the story is the thing rather than the characters, phrases, imagery, or jokes you’ve created along the way. But the same advice holds just as well for researchers, strategists, or anyone faced with a difficult decision at work.