PRINZ Blog

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From the 12 Days of Christmas to a multi-billion dollar windfall

Christmas has been sold to us as the most magical time of the year. For some, it’s the memory of our father’s painstaking efforts to create something resembling the paws of a reindeer on the deck, or the waft of mother’s gingerbread baking in the oven.

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Renaming Influencer Marketing

A recent report on baby names in Australia turned up a surprising amount of girls named Dijon. Surprising not just because it’s obviously the name of a mustard, but because these poor girls parents either didn’t know this, or knew it and didn’t care.

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Why everything takes longer than you expect

Rosabeth Moss Kanter, the Director of the Harvard University Advanced Leadership Initiative, once said that “the middle of every successful project looks like a disaster”. I’ve always loved that idea, but the view from social science tends to be that it’s the start of projects where the problems lie. When we estimate how long a project will take, it seems we’re wired to chronically underestimate the time needed.

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Glorious graduation

In a swish of black garb, Sarah readied herself at the base of the stairs. One foot in front of another she mounts the stage, determined that her choice of [fabulous but slightly tight] heels aren’t going to ruin this moment.

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Provocation: Respecting the rights of others to speak

The PRINZ Code of Ethics states members shall respect the rights of others to have their say. Tim Marshall LPRINZ, will host a free Ethics Webinar for members. This is a chance to hear about how to apply the PRINZ Code of Ethics to your practice, examine case studies, work through some ethical dilemmas, and ask questions.

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Why you won’t remember this blog

If you’re in the business of influencing others (to buy something, to believe something, or to act differently), then it’s critical that you understand how the human brain really works. One of the important lessons emerging from the social sciences is that our intuitions about ourselves and others are often not as accurate or as insightful as we think.

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What got you here won’t get you there. How to set the direction for your own career

Having made the successful leap across the chasm that appears to reside between being an organisational senior leader and being a senior comms practitioner in New Zealand, Helen Morgan-Banda had some sage advice for Central Region members. Now the CEO of the Royal New Zealand College of General Practitioners, Helen cut her teeth in significant comms roles in central government and the corporate world.

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Women can be beastly too

Everyone needs to be careful, male or female, when dealing with co-workers of either gender. Your personal brand should be trustworthy, respectful, cross no lines, and embarrass no-one. Personal reputation can be eroded by sexual innuendo, crude remarks, making a pass at someone, and jokes. But here’s the thing: it’s not just men who do this: women do it too.

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Stop fooling yourself

For all of us, our ability to make sense of the world rests on what Daniel Kahneman called “an almost unlimited ability to ignore our ignorance”. My challenge to you for 2018 is to work hard to notice and arrest that impulse. As that old adage put it: Fool me once, shame on you. Fool me twice, shame on me.

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Free to choose?

If you’re like most people, you probably think you’re good at making decisions and pretty much always know what you want (and why). The evidence from psychology, on the other hand, points the other way.

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Heather Claycomb: Protecting reputations in post-Weinstein world

If you've found yourself gasping at Hamilton City councillor Mark Bunting's inappropriate words and actions over the past week, keep reading. Because one thing is for sure: we're going to see a lot more high-profile people outed for their inappropriate behaviour. Behaviour that would have been "excused" – albeit wrongly – only a few short months ago. Don't let it be you.

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Warming our hands on a dumpster fire

The Sunk Cost Trap is another of those cognitive heuristics that can catch us all out. It describes how the more we have invested in something, the less willing we are to let that investment go. So instead of ‘cutting our losses’, we often find ourselves ‘doubling down’.

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Killing your darlings

In writing, the notion of ‘killing your darlings’ is about having the courage to discard parts of your story that you have fallen in love with when they are no longer useful to the story. In other words, the story is the thing rather than the characters, phrases, imagery, or jokes you’ve created along the way. But the same advice holds just as well for researchers, strategists, or anyone faced with a difficult decision at work.

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Should you be working less?

How many hours do you spend at work each week? Tracking the hours worked in the industry is important because it provides a comparison with other sectors. But it is also important because of what the evidence about productivity teaches us.

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A student’s guide to networking

Trying to find experience in your chosen field of study can be quite tricky. It’s hard to know who the right people to contact are, what role is the right fit for you, and how to go about asking the big guns of the industry for work experience.By attending networking events, students can meet with professionals in the industry that can give them advice, and help them towards a successful career.

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What it’s like being a PRINZ student ambassador

As one of the 2017 student ambassadors for PRINZ, I have had the chance to attend some awesome PRINZ events (PRINZ student ambassadors get complimentary tickets to PRINZ events!) where I have met many helpful and interesting industry professionals. I have also gotten the chance to meet other ambitious student ambassadors who are all very encouraging and supportive.