Awards main categories

Please use the categories below for planning your Awards entry.

PRINZ members can enter any one of 12 categories. Student members can enter the Paul Dryden Tertiary Award category. Young practitioners (aged 30 or under at the time of entry) can enter the Sally Logan-Milne Young Practitioner of the Year category.

An entry can only be entered into one of the below categories.
Please note: This does not include the PR Consultancy of the year, Sally Logan-Milne young practitioner of the year and the Paul Dryden Tertiary award as they have separate entry forms and different entry criteria.

An entry is a single campaign or project. You can enter multiple different campaigns into the PRINZ awards but can only enter one campaign into a single awards category.

Corporate Public Relations

This award is for an outstanding project or programme, either short-term or long-term, undertaken by a corporate or an agency on behalf of a corporate client.

The project or programme may be, but is not limited to, an organisation's corporate reputation, its staff, customer relations, financial or investor relations, or community relations. Measurement of success will be closely related to achieving both organisational and programme/project objectives.

If relevant, state the role of any other communication discipline involved, including, but not limited to, advertising, direct marketing, digital and experiential.

Public Sector Public Relations

This award is for an outstanding project or programme, either short-term or long-term, undertaken by, or for, central or local government, a Ministry, a tertiary institution, or a health provider such as a DHB.

If relevant, state the role of any other communication discipline involved, including, but not limited to, advertising, direct marketing, digital and experiential.

NOTE:

Entries from public sector organisations are not limited to this category; you may instead choose to enter the work in one of the other categories.

SOE and CRI projects should be entered in any of the other relevant categories on the basis that an SOE and a CRI is in business to make a profit for the shareholder. 

Internal Communications

This award is for an outstanding programme targeted at employee stakeholders that may, for example, support change, business goals, or internal culture. While other audiences may be involved, the primary focus must be on employees.

If relevant, state the role of any other communication discipline involved, including, but not limited to, advertising, direct marketing, digital and experiential.

Limited Budget or Not-for-Profit Public Relations

This award is for an outstanding project or programme completed for:

A not-for-profit organisation.

For a not-for-profit organisation the overall definition is that the organisation is not driven by the need to generate dividends for shareholders, although it may be involved in raising funds to support its core purpose. For example, this may include but is not limited to an incorporated society, NGO or community group. It is expected that the budget for the project or programme is limited.

If relevant, state the role of any other communication discipline involved, including, but not limited to, advertising, direct marketing, digital and experiential.

OR

A profit-driven corporate/business/organisation with a budget of less than $10,000.

To ensure a level playing field between in-house practitioners and consultancies, the budget must include hours and the financial value of employee resource. If there is a prize, or if goods and services are provided for promotional purposes, then the prizes and giveaways involved in the project are to be included at the wholesale value, within the $10,000 budget. Wholesale is defined as the cost to the client of the product or service. 


If relevant, state the role of any other communication discipline involved, including, but not limited to, advertising, direct marketing, digital and experiential.

Marketing Communication - Integrated

This award is for an outstanding programme or project that has successfully promoted a cause, product, brand or service, where public relations is one element of the campaign alongside a number of others. In this category, public relations is not the lead in the campaign but is integral to its success.

Marketing Communication - PR

This award is for an outstanding programme or project that has successfully promoted a cause, product, brand or service, where public relations led the strategy and planning and is central to the project. The overall project may or may not include other marketing communications activity.

In essence, this category is for Marketing Communications work where 'PR is the hero'.

Special Project or Short-term Campaign

This award is for an outstanding project or a short-term campaign.

For example, this may include but is not limited to:

  • a stand-alone event
  • a proactive project
  • a programme that has a fund-raising aspect
  • a distinct part of a programme that might also be entered in one of the other categories in a far more comprehensive form
  • a response to an issue or crisis where the communications programme has directly contributed to reducing, mitigating or avoiding harm to an organisation or brand. Entries will demonstrate how there was a real and material risk to the brand or organisation from a sudden and unexpected event, issue or emergency, how the communications response contributed to the risk reduction, and reduced or overcame the harm resulting from the event. An ongoing issues management situation should be entered in the ‘Sustained Public Relations’ category.

If relevant, state the role of any other communication discipline involved, including, but not limited to, advertising, direct marketing, digital and experiential.

Communicating in Diversity

This award recognises the industry’s responsibilities under the Treaty of Waitangi, the varied makeup of New Zealand society including ethnicity, culture, gender, sexuality and disability based differences, and our responsibilities as practitioners to tailor public relations and communications management activity to these diverse audiences.

For example, this may include but is not limited to:

  • a community consultation aimed at a specific group
  • an awareness campaign profiling a specific group
  • or a specific initiative taken to communicate with a broad audience

Some of these campaigns may also be eligible for other categories and the decision will need to be made what category best reflects its primary objectives.

Sustained Public Relations

This award is for an outstanding programme that has been sustained for an absolute minimum of one year. The programme must be measurable by results against initial objectives and these evaluations may be done at defined intervals. The programme may include a wide range of activities and disciplines marketing, corporate, financial, environment etc.


If relevant, state the role of any other communication discipline involved, including, but not limited to, advertising, direct marketing, digital and experiential.