PRINZ Awards 2000

The case studies presented are a selection of highly commended and winning entries from the 26th PRINZ Awards in 2000.

2000 PRINZ Awards 'best of' Case Studies


26th PRINZ Awards winning and highly commended entries

Supreme Award

Stop the Wall - Waterfront Watch, Morris Communications Group

Corporate Public Relations Winner

Get Up, Stand Up - 1999 General Election Enrollment Campaign - Catherine Sands, Solutions by Sands

Corporate Public Relations Highly Commended

Kiwi Science Icon - Phil Johnstone, Merck Sharp & Dohme (NZ) Limited
This is a confidential entry and so is not available as a case study.

Relationships are Everything - Graeme Purches, TrustPower

Crisis Communications Winner

Stop the Wall - Waterfront Watch, Morris Communications Group

Limited Budget Public Relations Winner

Protecting Blakely Pacific's Reputation in the South Island - Gordon Chesterman and Mark Ebrey, GCI Communications

Marketing Public Relations Winner

Auckland City 1999 Draft Plan for Auckland City, Auckland City Council - Jock O'Connor and Bronwen Jones, Cause & Effect

Marketing Public Relations Highly Commended

Watties Plunket Baby Food for Heinz Watties Australia - Jane Dodd, Sally Frewin, Network Communications

Not for Profit Public Relations Winner

The Appeal of Robert Martin - Philip Burton, GCI New Zealand

Y2K Readiness - Lyle Griffiths and Neil Green, Porter Novelli Wellington

Not for Profit Public Relations Highly Commended

Amnesty International Campaign 1999 - Kirk MacGibbon; Bex Gold; Tracy Dillimore | Network Communications (Wellington)
This is a confidential entry and so is not available as a case study.

Special Event or Project Winner

Firearms Relicensing Amnesty Campaign for the NZ Police - Julian O'Brien, Michael Metzger, Gerard Morris, Susan Huria of Morris Communications Group

Special Event or Project Highly Commended

The Backyard Test - Shaun Hickey, State Insurance
This is a confidential entry and so is not available as a case study.

1999 Santa Letter Campaign - Katherine Scott; Friday O'Flaherty, NZ Post
This is a confidential entry and so is not available as a case study.

Sustained Public Relations Winner

The Weet-Bix Kids Triathlon Series, Sanitarium Health Food Company - Jill Dryden and Nicki Russell, Porter Novelli - Auckland
This is a confidential entry and so is not available as a case study.

Sustained Public Relations Highly Commended

NZ Fire Service National Promotion Plan - Gerard Morris; Kirsty Fyfe; Julian O'Brien and Debbie Barber, Morris Communications Group and NZ Fire Service

Young Practitioner of the Year Winner

Suzanne Cookson

Young Practitioner of the Year Highly Commended

Carolyn Wellburn, Porter Novelli