PRINZ Awards 2003

The case studies presented are a selection of highly commended and winning entries from the 29th PRINZ Awards in 2003.

2003 PRINZ Awards Case Studies


29th PRINZ Awards winning and highly commended entries

Supreme Award

A Watershed for Change - Jeanette Tyrrell and Mark Ebrey, Verdict Communications

Corporate Public Relations highly commended

Launch of Superbank - Mark Street and Sarah Fraser, Professional Public Relations NZ

Government or Quasi Government Winner

A Watershed for Change - Jeanette Tyrrell and Mark Ebrey, Verdict Communications
This is a confidential entry and so is not available as a case study.

Government or Quasi Government Highly Commended

Saving the Planet - What a Challenge - Philip Renner | Hamilton City Council - City Marketing

Marketing Public Relations Winner

Wattie's Fruit and Veg each day - Nutrition Education Programme - Jane Dodd and Simone Bell, Network PR

Marketing Public Relations Highly Commended

Iams Cat-onality Calendar - Rosalie Norris, Professional Public Relations NZ

Not for Profit Public Relations Highly Commended (joint)

World Breastfeeding Week 2002 - Sally Frewin, Bona Fide Communications

You Deserve a Medal - Osteoporosis Awareness Campaign 2002 - Ann Kennedy-Perkins, AKP Communications

Pro Bono Public Relations Winner

Drawing a line on Montgomery Spur - The battle for the high ground - Katherine Trought, KT Communications

Pro Bono Public Relations Highly Commended (joint)

St Bede's Rowing - Journey back to the Future - John Durning, Durning Public Relations

Glasson's Breast Cancer Research Trust T-shirt Campaign - Jody Gill, Publicis Drum
This is a confidential entry and so is not available as a case study.

Special Event or Project Winner

Dairy InSight Consultation - Geoff Henley; Tracy Dillimore; Jessica Garland; Brenda Yorwarth, Network PR and Dairy InSight

Special Event or Project Highly Commended (joint)

Ports of Auckland Loyal Haka - Karen Bradshaw, Ports of Auckland

Funeral of ASB Bank Teller John Vaughan - Dennis Lynch; Clare England; Strahan Wallis; Dee Crooks, Network PR
This entry is confidential and so is not available as a case study.

The Great Team New Zealand Auction - Sue Chapman; Michael Maingay | Hot Tin Roof

Sustained Public Relations Highly Commended

Sky Tower - a beacon for what's happening in Auckland - Lorraine Taylor, Sky City Entertainment Group Ltd

Young Practitioner of the Year Winner

Cartier Millennium Cup Sponsorship - Leah Howitt, empire Events + PR

Young Practitioner of the Year Highly Commended (joint)

Nestle Write Around New Zealand: NestlTuhiAmio Whenua: April - November 2002 & Just Juice Famine Island - November 2002 - March 2003 - Nikki Wright, Publicis Drum

Nestle Write Around New Zealand: Nestle TuhiAmio Whenua 2002 & Meadow Lea Wildflower Project - Melissa Dobson, Porter Novelli New Zealand Ltd