PRINZ Awards 2004

The case studies presented are a selection of highly commended and winning entries from the 30th PRINZ Awards in 2004.

2004 PRINZ Awards Case Studies


30th PRINZ Awards winning and highly commended entries

Supreme Award

Approved use of GE is safe - Life Sciences Network campaigns on GE - Francis Wevers, BioScience Policy Institute

Corporate Public Relations Winner 2004 (joint)

Adding Arts and Entertainment to CityLife - Susan Gibson, Heritage Hotel Management Limited
This is a confidential entry and so is not available as a case study.

Murder In Our Midst - Anna Carter, Waikato Institute of Technology
This is a confidential entry and so not available as a case study.

Corporate Public Relations Highly Commended 2004

Repositioning Simpson Grierson - Marie Hosking, Network PR Auckland

Government/Quasi Government Public Relations Winner 2004

Kapiti Coast - Choosing Futures - Tony Cronin, Kapiti Coast District Council

Marketing Public Relations Winner 2004

Launch of Emirates Airline in New Zealand - Robert Wallace Sarah Fraser and Mike Burgess, Professional Public Relations NZ

Marketing Public Relations Highly Commended 2004

The Elle Macpherson Intimates Relaunch - Kareen Floyd and Claudia Macdonald, WOW Rapp Collins

Special Event/Project Winner 2004

Farmer's Choice - Katie Mathison; Tanya Hart; Fiona Cassidy, Meat New Zealand, NZ Beef & Lamb Marketing Bureau, Meat & Wool Innovation Ltd

Special Event/Project Highly Commended 2004

Glassons Breast Cancer Research Trust T-shirt Campaign - Nikki Wright and Antonia Davison, Publicis Drum

Air New Zealand Airline to Middle-earth campaign - Claire McKay Jill Dryden and Kate van Praagh, Air New Zealand

Sustained Public Relations Winner 2004

Approved use of GE is safe - Life Sciences Network campaigns on GE - Francis Wevers, BioScience Policy Institute

Sustained Public Relations Highly Commended 2004

The "Egg a Day - OK" campaign - Natalie Baragwanath and Jill Beasley, Publicis Drum

Closure of Pilkington Automotive, Taita Plant - Geoff Henley and Rod Scotts, Network PR Wellington