PRINZ Awards 2004
The case studies presented are a selection of highly commended and winning entries from the 30th PRINZ Awards in 2004.
2004 PRINZ Awards Case Studies
30th PRINZ Awards winning and highly commended entries
Supreme Award
Approved use of GE is safe - Life Sciences Network campaigns on GE - Francis Wevers, BioScience Policy Institute
Corporate Public Relations Winner 2004 (joint)
Adding Arts and Entertainment to CityLife - Susan Gibson, Heritage Hotel Management Limited
This is a confidential entry and so is not available as a case study.
Murder In Our Midst - Anna Carter, Waikato Institute of Technology
This is a confidential entry and so not available as a case study.
Corporate Public Relations Highly Commended 2004
Repositioning Simpson Grierson - Marie Hosking, Network PR Auckland
Government/Quasi Government Public Relations Winner 2004
Kapiti Coast - Choosing Futures - Tony Cronin, Kapiti Coast District Council
Marketing Public Relations Winner 2004
Launch of Emirates Airline in New Zealand - Robert Wallace Sarah Fraser and Mike Burgess, Professional Public Relations NZ
Marketing Public Relations Highly Commended 2004
The Elle Macpherson Intimates Relaunch - Kareen Floyd and Claudia Macdonald, WOW Rapp Collins
Special Event/Project Winner 2004
Farmer's Choice - Katie Mathison; Tanya Hart; Fiona Cassidy, Meat New Zealand, NZ Beef & Lamb Marketing Bureau, Meat & Wool Innovation Ltd
Special Event/Project Highly Commended 2004
Glassons Breast Cancer Research Trust T-shirt Campaign - Nikki Wright and Antonia Davison, Publicis Drum
Air New Zealand Airline to Middle-earth campaign - Claire McKay Jill Dryden and Kate van Praagh, Air New Zealand
Sustained Public Relations Winner 2004
Approved use of GE is safe - Life Sciences Network campaigns on GE - Francis Wevers, BioScience Policy Institute
Sustained Public Relations Highly Commended 2004
The "Egg a Day - OK" campaign - Natalie Baragwanath and Jill Beasley, Publicis Drum
Closure of Pilkington Automotive, Taita Plant - Geoff Henley and Rod Scotts, Network PR Wellington