PRINZ Awards 2016

The case studies presented are a selection of highly commended and winning entries from the 42nd PRINZ Awards in 2016. Please note, some information from the original entries are confidential and have therefore been removed.

View a photo gallery from the event here

Download the 2016 PRINZ Awards Case Studies

42nd PRINZ Awards Winning and Highly Commended entries

(use chrome for links to direct to exact entry)

Supreme Award Winner

Crave and rave - golden praise drives results for golden arches - Claudia Macdonald, Mango; Gina McKinnon, Fuse; Simon Kenny, McDonald's

Corporate Public Relations Highly Commended

It All Starts Here – Challenging public perceptions of SKYCITY - Colin Espiner, Kelly Armitage, Rebecca Foote and Jade Lucas, SKYCITY Entertainment Group

The Game Changer - Kirsten Robinson and Emilia Mazur, Lotto New Zealand

Government / Quasi Government Public Relations Winner

Helping New Zealanders play a part in shaping ACC - Michael Player, Gemma Bevan and Laura Barlow, Accident Compensation Corporation (ACC)

Government / Quasi Government Public Relations Highly Commended

Dogs with jobs…and business cards - Michael Richards, Civil Aviation Authority of New Zealand (CAANZ)

Internal Communications Winner

Vodafone New Zealand – A journey to pride - Marie Hodson and Sarah Newcombe, Vodafone New Zealand

Internal Communications Highly Commended

Bringing our people leaders togetherMichelle Quirke, Inland Revenue

“But it’s always been free!” – Communicating the introduction of paid parking at the University of Waikato - Peta Goldsworthy, Mike Watson and Megan Burton-Brown, University of Waikato

Issues, Crisis or Emergency Management Winner

The New Zealand International Convention Centre - an exercise in crisis management - Colin Espiner, Kelly Armitage, Rebecca Foote and Jade Lucas, SKYCITY Entertainment Group

Issues, Crisis or Emergency Management Highly Commended

Microsoft phone scammer response - Sarah Williams, Natasha Gillooly, Brad Pogson, Porter Novelli New Zealand; Brendan Boughen, Microsoft

Limited Budget Public Relations Winner

SPCA Cupcake Day 2015 - Sarah Williams, Morgan Bailey and Kaya Arai, Porter Novelli New Zealand

Limited Budget Public Relations Highly Commended

Human Walkies campaign - Sharon Buckland, Auckland Council

Paper Plus Father’s Day - Joanna James and Jessica Edward, FCB

Marketing Communication – Integrated Winner

Jetstar spreads its wings – Announcing Jetstar’s regional expansion plans - Gemma Doughty, Spark PR & Activate

Marketing Communication – Integrated Highly Commended

Not just another onboarding scheme - using graduate recruitment as a marketing & communications tool - Louise Poppelwell, Simpson Grierson

Marketing Communication – PR Winner

Crave and rave – golden praise drives results for golden arches - Claudia Macdonald, Mango; Gina McKinnon, Fuse; Simon Kenny, McDonald's New Zealand

Marketing Communication PR Highly Commended

Ben & Jerry’s Mooo-ves In - Amber Conroy, Spark PR & Activate

Countdown Free Fruit for Kids - Sarah Williams, Louise Wright, Morgan Bailey and Kaya Arai, Porter Novelli New Zealand; James Walker and Charlotte Haycock, Countdown

Dirt is the new Gold – the Crankworx Rotorua Journey - Jacky James, Jenha White, Rebecca Roling, Madeleine Moore, Shine PR

Special Event or Project Winner

Anzac Day 2015 Combined Civic Service “Commemorating 100 years, together” - Amanda Weatherley, Tauranga City Council

Special Event or Project Highly Commended

Audi quattro bistro - Angela Spain and Laura Douglas, FCB

Sustained Public Relations Winner

Dance Till Dawn – saving the Auckland dance scene - Rob Warner

Sustained Public Relations Highly Commended

Defining Architectural Design - Rebecca Kinraid, Jackie Curtis, Cherry Red Consulting

Making haste slowly with God on our side - John Durning, Perception Public Relations & Marketing

Recovering Christchurch’s Heritage - Susan Gibson, Heritage Hotel Management Ltd

Paul Dryden Tertiary Award Winner

Able Products – Clean for a Cause - Sarah George and Cassie Arauzo, AUT University

Sally Logan-Milne Young Practitioner of the Year Winner

Striving for PR Excellence - Jenha White, Shine PR,

Sally Logan-Milne Young Practitioner of the Year Highly Commended

Fighting for the little person - Laura Barlow, Accident Compensation Corporation (ACC)