PRINZ Awards 2017

The case studies presented are a selection of highly commended and winning entries from the 43rd PRINZ Awards in 2017. Please note, some information from the original entries are confidential and have therefore been removed.

View a photo gallery from the event here

Download the 2017 PRINZ Awards Case Studies

43rd PRINZ Awards Winning and Highly Commended entries

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Supreme Award Winners

Now is our time! Building a better future for our whānauAngela Campbell, Scott Campbell, and Rebecca Savory, Campbell Squared Communications

Nothing but the facts – how Redcliffs won its school backChelsea Halliwell, Resolve Communications

Communicating in Diversity Winner

Now is our time! Building a better future for our whānau – Angela Campbell, Scott Campbell, and Rebecca Savory, Campbell Squared Communications

Communicating in Diversity Highly Commended

Check for me before you turn the key (The Safekids Aotearoa driveway safety campaign) – Anthony Rola, Safekids New Zealand

Igniting the Runway - Tiki Āhua – Jacky James, Jenha Phillips, Rebecca Roling, Matt Hunt, and Julienne Fiddes, Shine PR

Corporate Public Relations Winners

SKYCITY Auckland: Shifting Brand Perceptions Colin Espiner, Kelly Armitage, Justene Taua, and Rebecca Foote, SKYCITY Entertainment Group

The 2017 Colgate Games: New Zealand's Junior OlympicsRaphael Hilbron, Sarah Austen-Smith, and Tessa Donovan, SenateSHJ

Government / Quasi Government Public Relations Winner

Auckland Council Menacing Dogs Amnesty Sharon Buckland, Samuel Baxter and Katherine Forbes, Auckland Council

Government / Quasi Government Public Relations Highly Commended

#MISSINGTYPE – more than just a hashtagSandy Trigg, Grace Vujnovich, and Simone van Asbeck, Network Communication; Asuka Burge, Annabel Coxon, and Nephi Arthur, New Zealand Blood Service

Moving hearts and minds – relocating staff and patients from iconic 1950s The Princess Margaret Hospital to state of the art new hospital facilities 20km away at Burwood Hospital Karalyn van Deursen, Canterbury District Health Board

Internal Communications Winner

We’re better, connected; ‘Workplace by Facebook’ – Daniel Chasemore, James Walker, and Sarah Tora, Countdown

Internal Communications Highly Commended

Promoting the 2016 Canterbury DHB Staff Wellbeing Survey – Donovan Ryan, Great Scott! Communications

Limited Budget or Not-for-Profit Public Relations Winner

Nothing but the facts – how Redcliffs won its school backChelsea Halliwell, Resolve Communications

Limited Budget or Not-for-Profit Public Relations Highly Commended

Macular Degeneration Awareness Week campaign 2016 – Anna Radford and Suzanne McNamara, Cadence Communications

Massey's Olympic gold – Jenna Ward, Sidah Russell, Louise Vallant, Ryan Willoughby, Jennifer Little, and Paul Mulrooney, Massey University

Marketing Communication – Integrated Winner

Let’s talk rubbish – community conversations and a record response for Hamilton City Council – Nigel Ward and Samantha Whittle, Hamilton City Council

Marketing Communication – Integrated Highly Commended

#Roboqueue campaign owns iPhone 7 launch – Rewa Willis and Trish Sherson, Sherson Willis

Tiger Streets of Singapore – Dallas Gurney, Cassidy Meredith, Kristy Von Minden, Lucy Harris, and Madeleine Wong, Spark PR & Activate

Marketing Communication – Public Relations Winner

Bringing Your Modem Out of the Closet – Orcon Designer Series – Claudia Macdonald, Sean Brown, and Zoe Pert, Mango; Sophia Berry-Smith, Vocus Group New Zealand

Marketing Communication – Public Relations Highly Commended

Launching BNZ Android Pay by paying it forward – Strahan Wallis, Louisa Jones, Courtney Stayte, and Amy Hacon, Porter Novelli NZ; Katherine Cornish and Mark Watts, BNZ

Special Project or Short-term Campaign Winner

The search for the lost Lindauers: Reaching the regions for Auckland Art Gallery Toi o Tāmaki – Olivia Boswell, Auckland Art Gallery Toi o Tāmaki

Special Project or Short-term Campaign Highly Commended

Saving Sir Ed's Antarctic legacy – Jo Scott, Great Scott! Communications; Yvonne Densem, Christchurch International Airport

Sustained Public Relations Winner

Behind the Helmet – Crankworx Rotorua – Jacky James, Jenha Phillips, and Rebecca Roling, Shine PR

Sustained Public Relations Highly Commended

Auckland has a plan for all of us - adopting the Auckland Unitary Plan – Wayne Godfrey, Auckland Council

Ethique – making beauty eco-friendly – Leigh Harris and Rhianna Bull, Convergence

Multiple nudges result in new Lifejacket norm – Pania Shingleton, Vince Cholewa, Sandra Ford, and Mark Dittmer, Maritime New Zealand

Awards not considered for Supreme Award

Paul Dryden Tertiary Award Winner

Share the Struggle - a community approach to domestic violence - Georgia Ward, Simon Cooper, Jodealyn Cadacio, and Boyan Buha, AUT University

Paul Dryden Tertiary Award Highly Commended

Future Proofing Kidney Kids - Morgan MacFadyen, Emma Hilton, and Abby Berry, AUT University

Sally Logan-Milne Young Practitioner of the Year Winner

Sally Logan-Milne Young Practitioner of the Year entry - Alex Harman, One Plus One Communications

Sally Logan-Milne Young Practitioner of the Year Highly Commended

Planning for Success - Lizi Guest, Blacksheepdesign

From 'nice to have' to business critical - Emma Schuler, Comvita

PR Consultancy of the Year - Small to Medium Winner

Wright Communications, Auckland

PR Consultancy of the Year - Medium to Large Winner

Campbell Squared Communications, Tauranga