February 2019 e-Report
- President's Pen
- Chief Executive's Report
- PRINZ News
- Industry News
- Partner News
- New Members
We are not spin doctors
It’s hard to know what to say when people demean Public Relations as spin and call us spin doctors, and worse. There was an example recently on Stuff. Media commentator Dr Gavin Ellis said of PR people like you and me: "Everything is calculated, spindled and massaged to give the answer they want to give rather than the answer they should be giving.” And we face the same scrutiny and criticism from business people who’ve been burned by using a consultant who isn’t one of us professionals.
Being lumped in with people who aren’t PR professionals and who aren’t following the PRINZ Code of Ethics is tough for those of us who do our best to play it with a straight bat.
PRINZ Chief Executive Elaine Koller managed (even though it was placed right at the end of the story) to point out the timeliness and access benefits PR people provide in getting a media response to their questions. And Elaine’s first comment is what we should all say: “Proper PR and communication is open and honest and transparent.” It’s not about making your organisation look good when things obviously aren’t. It’s not promotion.
But we don’t always have the chance to stick up for ourselves. So here are some things you can do every day to show the world that PRINZ professionals are the real professionals.
- Keep current, be in the know: soak up as many PRINZ courses, seminars, free webinars, and local networking meetings as you can.
- Never assume you know it all: learn from your professional peers on the job.
- Test yourself: sit the APR exam, enter the PRINZ awards – entriesare open now!
- Bone up on the PRINZ Code of Ethics and how they apply to your everyday work
- Learn from the best: soak up the award winners. Their case histories are published our website every year.
- Spread the word: tell your clients, your workmates, anyone who should know that you’re a PR professional, trained, tested and true.
It’s only by setting the right example, by doing the right thing, sticking together and spreading the word that we can show we’re genuine professionals. And that’s not spin.
Felicity Price, FPRINZ, ONZM
Chief Executive's Report
It’s time to renew your membership
Thank you for your ongoing support of PRINZ and your valuable contribution in advancing the public relations and communication management profession in New Zealand.
To ensure we truly represent the industry your continued support through membership is essential to us. You'll soon receive a reminder to renew your PRINZ membership for 2019 and we appreciate you giving it your prompt attention.
The more you put in, the more you get out of it! Make the most of your membership:
Connect with your PR peers
- Join 1400 members from every practice area
- Attend local member networking events
Enhance your professional skills
- Expand your capabilities with PRINZ Professional Development short courses
- Attend the Annual Conference and Senior Professionals Event (the 2019 Conference will be hosted in Wellington and in 2020 PRINZ will host the World PR Forum in Auckland)
- Complete the Accreditation in Public Relations (APR), an internationally recognised qualification
Take your career to the next level
- Be matched with a mentor
- Participate in the professional development programme and receive your annual Certificate of Practice
- Seek or list a position on the PRINZ Jobs Board
Stay on top of the trends
- Gain insights from PRINZ research surveys
- Be inspired by articles and award-winning case studies
- Log into free webinars
- Access international resources from the Global Alliance
- Enter your best work in the annual PRINZ Awards
Demonstrate professionalism and commitment to the industry
- Abide by the PRINZ Code of Ethics – advocacy and honesty, conflicts of interest, professionalism, openness and privacy
- List on the PRINZ Member Register
As the largest industry association for public relations and communications management professionals PR in NZ, PRINZ advocates for members on issues.
The annual PRINZ Awards are our industry’s most high-profile way to highlight the breadth of PR practice and showcase our work - work that makes a difference to our organisations, our clients, and our stakeholders. So, take this opportunity to gain internal recognition or client accolades by entering the PRINZ Awards. Enter the 45th PRINZ awards. Submissions for entry close 5pm on 11 March 2019. More information and draft entry forms can be found here.
Thank you for your continued support.
45th PRINZ Awards - Now Open for Entry
Entries have now opened for the 2019 PRINZ Awards - the public relations and communication management industry's celebration of excellence in creativity and professionalism.Entries are welcomed online until 5pm on Monday 11 March 2019, with late entries accepted until 5pm on Wednesday 13 March.
Congratulations to members who achieved 2019 Certificate of Practice
Last year 54 PRINZ members reached the PRINZ CPD target (60 CPD credits) and 36 members were awarded a 2019 Certificate of Practice.
Congratulations to Aakanksha Mehta, Adrienne Bell, Ady Schwartfeger, Alice Hsueh, Annalie Brown, Asher Wilson-Goldman, Catherine Arrow, Danae Etches, Elaine Koller, Fiona Cassidy, Gina McKenzie, Haidee Scott, Heather Claycomb, Jacky James, Julia Moore, Julienne Fiddes, Kiely Evans, Kyna Hart, Lana Corrigan, Laura Skerritt, Lee Harris, Lily Ng, Marie Simpson, Mary Lambie, Monica Helbano, Morwenna Grills, Nicola Lee, Paul Hayes, Peta Goldsworthy, PJ Chou, Sandra Groves, Sandy Trigg, Sarah Bennett, Sioux Campbell, and Stephanie Robertson.
PRINZ Professional Development Plan 2019 is open for submission. Complete the plan now so you are eligible to receive your 2020 Certificate of Practice on completion of 60 CPD credits.
Modernising PRINZ Governance
The National Council (aka the PRINZ Board) believes it needs updating - and we’d appreciate if you could please take a few minutes to give us your opinion and suggestions.
Ensure your PRINZ profile is up to date
Building Industry Federation appoints new CEO
The New Zealand Building Industry Federation announced that it has appointed Julien Leys, formerly General Manager and Partner of SenateSHJ in Auckland, as its new CEO.
A loss of the PR industry
Peter Gilmour, FPRINZ, one of the profession’s more high profile practitioners in the 1980s and 1990s, and a former President of PRINZ (1983-84), died on January 30 2019 after a short illness.
Wright Communications joins Climate Leaders Coalition
Sustainability-focused PR agency, Wright Communications, has joined the Climate Leaders Coalition as part of its on-going commitment to sustainability and reducing climate change.
PRINZ warmly thanks its valued partners. Click here to read more.
- Research First: Assumption is the mother of many things
- AON: Professional Indemnity insurance
Adele Broadbent, Australian and New Zealand College of Anaesthetists (ANZCA)
Amy Richardson, SKYCITY Entertainment Group
Angela Couper, Tauranga City Council
Ashleigh Monk, Rātā Foundation
Beverley Tse, St John
Brooke Lavery, Tauranga City Council
Catherine Gaffaney, New Zealand Automobile Association (AA)
Campbell Hodgetts, Fonterra
Charlotte Hird, Department of Corrections
Christina Harris Pakeho , Department of Conservation
Claire Robson, Wise Management Services Ltd
Clare Bisso, Seequent Ltd
Courtney Johnson, Auckland University of Technology (AUT) - Student group
Dani McDonald, New Zealand Māori Tourism
Eddie Fisher, Auckland University of Technology (AUT) - Student group
Ellen Dorset, Spark New Zealand
Emily Oakley, Priority Communications Ltd
Esmee O'Brien, Kordia & Aura Information Security
Eva Wolf, Tauranga City Council
Fiona Morris, Land Information New Zealand (LINZ)
Hayley Maxwell, Wise Management Services Ltd
Holly Hatch-Stevens, SKYCITY Entertainment Group
Jacqueline Jardine, Tauranga City Council
Jade Martin, Campbell Squared Communications
Jamie Morris, Royal New Zealand College of General Practitioners (RNZCGP)
Jem Yoshioka, Worksafe New Zealand
Jessica Morris, Wright Communications Limited
Julia Boraston, Royal New Zealand College of General Practitioners (RNZCGP)
Julia Unger, Artisan Consulting
Karine Fox, Chapman Tripp
Katrina Doyle, Hono PR
Laura O'Donnell, Tauranga City Council
Liesa Hurn, KPMG
Louise Mankelow, Wellington South Baptist Church
Margie Clark, University of Otago
Mariken de Vries, Tauranga City Council
Nichola Papatsoumas, Worksafe New Zealand
Rachael Anderson, New Zealand Defence Force
Rosie Lynch, Department of Corrections
Sarah Lapslie, Te Rūnanga o Ngāi Tahu
Sarah Kennerley, New Zealand Defence Force
Scott MacLeod, Tauranga City Council
Simon Makker, Regenerate Christchurch
Suzanne Gaier, Wise Management Services Ltd
Victoria Smith, Victoria Smith Communications