April 2018 e-Report

  • President's Pen
  • Chief Executive's Report
  • PRINZ News
  • Industry News
  • Partner News
  • New Members

President's Pen

This is one of my favourite times of year, when we announce the 2018 APR graduands. Twelve PRINZ members have chosen to make a statement about their commitment to the profession, by taking the APR course and successfully qualifying as Accredited in Public Relations. They can use APR to get the edge when applying for jobs or pitching for work in New Zealand or overseas. These members stand out because they have sought to explore more deeply the broad church that is PR, and understand the body of knowledge relating to areas they perhaps have not yet directly experienced, or have learned on the job. I still think that the most important and challenging area of the body of knowledge is ethics: it sounds a bit like dry toast, but actually it requires some real thought and examination of your practice, to know what the right thing to do is, especially when under pressure.

So, I would like to congratulate the following members for achieving APR in 2018, and I look forward to seeing you all graduate at the PRINZ Awards in Hamilton at the end of May: Aakanksha Mehta, Andrea Heffernan, Ann Liu, Caroline Fenton, Casey Wilson, Cherish Wilkinson, Desre Hilson, Gordon Gillan, Lynda Keene, Nicky Birch, Phil Tumataroa and Tsehai Tiffin. 

Katie Mathison, FPRINZ
Twitter:@Katiemmmathison #PRINZPresident


Chief Executive's Report

Communicators and creatives, political strategists and entrepreneurs…

We have a fantastic line up of speakers confirmed for the PRINZ 2018 Conference ‘Food for Thought’ in Hamilton on 30th and 31st May 2018.

Yes, two days out of the office is a big commitment for many people. However, this is a great investment in your professional development and we’re confident that this year’s conference will be very much worth it – you’ll meet new people, come away with new ideas and a fresh perspective!

Here’s a taste of our international speakers:

  • UK based advertising guru, Dave Trott, creative director and author of One Plus One Equals Three’ who will inspire you to think differently and challenge convention
  • Arun Sudhaman, CEO and Editor-in-Chief at the Holmes Report (Hong Kong), a global authority on the issues, challenges and opportunities facing the business and practice of public relations will look ahead to the agency of the future
  • Learn how Facebook runs its internal communications with Helen Przygodzki, Head of Internal Communications at Facebook APAC (Singapore)
  • Recently interviewed by the former US president Barack Obama, Daniel Flynn, Founder of Thankyou (Australia) will share his expertise on harnessing the power of publics and social media
  • Reverberations from the Bell Pottinger scandal were felt around the world - Robyn de Villiers, Chairman and CEO, Burson-Marsteller Africa (South Africa) will talk about ethics in the PR industry with David Brain, former Edelman APACMEA CEO and Arun Sudhaman
  • With trust a key issue for media, Laurel West, Managing Director, The Economist Group (Hong Kong) will examine market trends with a focus on thought leadership programmes that communicate a public stand or social purpose
  • Richard Spencer, Chief Marketing Officer, Isentia (Australia) will look at how social media influences food trends and what this means for the changing shape of the media landscape.

Our homegrown presenters are equally compelling:

  • Rachel Taulelei, CEO of one of the country’s largest food and beverage exporters, Kono, on taking kaupapa Māori to the world
  • Joss Debreceny, former Political Director, Green Party will share his experience – ‘From a done deal to a wild ride – lessons for PR from the 2017 election campaign’
  • Scotty Morrison, Author and Presenter Te Karere and Marae, TVNZ and author of ‘Maori at Home’ will give some tips on how to korero Maori in our daily business communications.
  • Lessons from the Heartland – Primary Sector Crisis Management with Bernie Walsh, Manager, SmartGrowth Bay of Plenty partnership and Leigh Catley, General Manager Communications & Marketing, Federated Farmers
  • Conscious couplings, commercial imperatives, and consumer behaviour - Duncan Grieve, Managing Editor, The Spinoff will be joined by Mark Stevens, Editorial Director, Stuff to talk all things media
  • ‘Can data and AI turn PR people into superheroes?’ Geoff Holmes, Dean of Computing & Mathematical Sciences, University of Waikato is here to help. No costume change required
  • How much influence do influencers really have? Join Brooke Howard-Smith, CEO, We Are Tenzing and Amber Bremner, Professional communicator, blogger, food writer, photographer, PRINZ member in a conversation on growing your influence with authenticity
  • Prepare to have your decision making process challenged in a workshop on reflexive practice hosted by Carl Davidson, Director of Insight, Research First
  • To close the conference, Denise Irvine, foodwriter and former Features Editor of the Waikato Times will sit down with critically acclaimed Michelin star chef, Josh Emett to talk about building a personal brand

Book your ticket now.

Thanks to our conference supporters Isentia, Research First, One Plus One Communications for its support in bringing Dave Trott to New Zealand, WEL Networks and HMC Communications.

Elaine Koller
Twitter: @PRINZ_Events


PRINZ News

Click here to read more about each of the headings below

  • New PRINZ Courses
  • PRINZ Student Awards

Industry News

Click here to read more about each of the headings below

  • 2018 Acument Edelman Trust Barometer
  • Wright Communications now helping brands do the right thing
  • Air New Zealand's corporate reputation flying high

Partner News

PRINZ warmly thanks its valued partners, click here to read more

  • Isentia: It's time to jump on that bandwagon
  • Research First: Paved with Good Intentions
  • AON: Professional Indemnity Insurance

  • Members

    Aasha Parle, Wintec - student group

    Abigail Delaney, Open Polytechnic of New Zealand

    Alexandra Leeson, Wintec - student group

    Ally Orr, AUT University - student group

    Amanda Steunenberg, AUT University - student group

    Amelie Weidlich, AUT University - student group

    Andrew Packard, Massey University Wellington - Student group

    Angelina Bradley, Unitec Institute of Technology - Student group

    Anita Winterstein, Wright Communications Limited

    Anna Clare, Fulton Hogan

    Annalise Bagrie, Fulton Hogan

    Beckah Hudson, Wintec - student group

    Bradley White, Manaaki Whenua Landcare Research

    Bridgette Yates, Acumen Republic

    Brittany Dustin, AUT University - student group

    Camila Eiras, AUT University - student group

    Catherine Bright, Wright Communications Limited

    Chadd Ashby, AUT University - student group

    Chloe Davis, Wintec - student group

    Chloe Hood, Acumen Republic

    Chloe Ogilvie, SKYCITY Entertainment Group

    Claire Mourits, AUT University - student group

    Claire Naeraa-Spiers, TAS

    Darren Dean, Espin Convergence

    Desre Hilson, Auckland District Health Board (ADHB)

    Elizabeth Oliver, Unitec Institute of Technology - Student group

    Felicity Rookes, Manaaki Whenua Landcare Research

    Frances Lumsden, Unitec Institute of Technology - Student group

    Georgina Thomas, Convergence

    Geri Kerr, Te Rūnanga o Ngāi Tahu

    Hannah Bennett, Westpac New Zealand Ltd

    Heather Williams, Wintec - student group

    Jacklyn Hyder, AUT University - student group

    Jade de Vries, AUT University - student group

    Jendy Harper, Canterbury District Health Board

    Jonathon Jones, Auckland Tourism, Events and Economic Development

    Julie Boucher, Just Add Lime

    Katy Scoullar, Mercury NZ

    Kiri Shannon, Office of the Auditor-General

    Laura Smith, Wintec - student group

    Lisa Mulitalo, Auckland Airport

    Louwela Pegarido, Wintec - student group

    Lucy Ashby, Statistics New Zealand

    Lynda Sahu, Unitec Institute of Technology - Student group

    Maeghan Loehr, Unitec Institute of Technology - Student group

    Maree Mahony, Fulton Hogan

    Nicholas Meseldzija, Tower Insurance

    Nicola Mutch, Southern DHB

    Nicole Skews-Poole, Ginger Ink

    Nikhil Godse, Wintec - student group

    Niki Schuck, NSPR Limited

    Olivia Paris, Waikato Regional Council

    Penelope Clevely, New Zealand Police

    Rachel Annison, Environment Canterbury

    Rachel Morton, Acumen Republic

    Ross Aaltonen, The Treasury

    Ruchita Bharbhari, Wintec - student group

    Sarah Bennett, University of Auckland

    Savannah Ellingford, University of Waikato student group

    Scarlett Sneddon, FCB

    Shannon Douglas, AUT University - student group

    Soana Hodgkinson, Unitec Institute of Technology - Student group

    Sophie Pollard, Spark PR & Activate

    Steve Addison, Manaaki Whenua Landcare Research

    Sumeera Dawood, Convergence

    Suzette Howe, Manaaki Whenua Landcare Research

    Tania Baptista, Wintec - student group

    Treesha Sinha, Auckland District Health Board (ADHB)