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Research First - Where is my jetpack?
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Cinema-grade VR content is now available to everyone
This month, new exclusive content is being made available to filmmakers worldwide via an exciting partnership between Getty Images and Jaunt, a global VR industry leader.
High-quality cinematic virtual reality experiences produced by Jaunt are now available to easily license via the Getty Images platform. This premium immersive video content is adding to the growing collection of over 25,000 360-degree stills and video clips already available on gettyimages.co.nz
“Today’s partnership with Jaunt takes us into the next frontier of immersive experiences and we look forward to working with them to provide our customers with a level of VR content not yet seen in this space,” said Anthony Holland Parkin, Head of VR, Getty Images. “By including compelling VR content as part of our core offering, we are facilitating the growth of – and driving demand for – this exciting new medium that is revolutionizing the way we experience the world around us.”
Jaunt has the largest library of high quality cinematic VR content in the industry. Since its inception in 2013, Jaunt has been traveling the globe, producing cutting edge VR titles. At the same time, Jaunt’s producers have been documenting their travels and experiences, amassing and cataloguing clips for later use. Working with Getty Images, the leader in high quality stock footage, Jaunt will now be able to share some of this footage with the creative community.
“Just as meaningful as producing premium VR experiences is to Jaunt, it’s equally important to help facilitate others to create quality 360 and VR content. We aim to do all we can for the growth of this powerful emerging medium.” - said Mitzi Reaugh, Global Head of Strategy & Content Licensing at Jaunt on launching the partnership.
You can find out more about the VR content available to license at www.gettyimages.co.nz/VR or search '360VR'
Where is my jetpack?
The recent visit of SingularityU to New Zealand and TV1’s What’s Next? show have both sparked debate about what the future holds and what it will mean for all of us.
While we at Research First are excited about the opportunities the future may bring, we feel honour-bound to re-iterate that no-one really knows what the future will hold. Not the slick presenters at SingularityU, and certainly not the pundits on TV1.
As is so often the case, Bob Hoffman, the Ad Contrarian, captures this perfectly:
I go to a lot of conferences (hey, it’s a living) and I have to listen to a lot of speakers. It’s pretty easy to know pretty quickly who the bullshit artists are. They’re the ones who are telling us what the future is going to be like and warning us that we’d better be ready for it or we’ll be left behind… If you’re a buffoon with a Powerpoint and a bag full of clichés stay away from the present. Nothing to see here. Head for the future – it’s your happy place
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