June 2017 e-Report
- President's Pen
- Chief Executive's Report
- PRINZ News
- Industry News
- Partner News
- New Members
Seeing 180 PR and communications professionals at the PRINZ annual conference ‘Seismic Shifts’ in Christchurch was one of the highlights of my year. It’s easy to miss out on events like this thinking that you’re too busy, or you daren’t ask your boss to fund you to go, but I would strongly encourage you to plan to attend next year’s conference, and a sprinkling of local events in between. You’re absolutely entitled to development like this in your job, and you should take it as yours. You can bet that your boss (and their boss) are going to conferences as par for the course. Somehow PR and communications people seem to think that they don’t qualify, or deserve, to go to conferences, and they get embarrassed about asking, maybe because it’s not the ‘core business’ of the organisation, or a conference doesn’t count as ‘development’. But your HR and legal people are going to conferences in their discipline. Your finance and IT people are too. The bottom line is that, if you don’t develop yourself every year by extending your thinking, discussing, and listening to something different, you’re not growing as a professional. If you don’t ask, you won’t get. (And if you don’t ask, your boss will use the money instead for somebody else.) Your workplace should be investing the equivalent of at least 1% of your salary into your development, wherever you work.
If I had to pick just three things that I have found myself thinking a lot about since the conference, they would be the ballsy creativity of Malcolm Johns, CEO of Christchurch International Airport, who brought the world’s largest passenger plane - the Emirates’ A380 - and driverless vehicles to revive the airport; the ‘nudges’ that Lee McCauley of the Behavioural Insights Team (aka The Nudge Unit) has proved make a difference to audience engagement; and the simultaneously exciting and terrifying insights into technology and global trends brought to us by entrepreneur and designer Arturo Pelayo. (I had the pleasure of sharing a taxi with Arturo to the airport, and he talked non-stop and very entertainingly about everything from Antarctica to the design of shoulder bags: he is such a special ideas furnace, and I felt privileged to have spent time with him.)
Of course conferences, by their nature, can’t please everyone all of the time. By the time you’ve got forty or so speakers, and 180 attendees, there will be some delegates who have heard the speaker before, or don’t rate what they’re saying. But there was something for everyone at this conference, and plenty of very good, thought-provoking speakers. I especially liked the quick-fire format, which kept things fresh and moving.
The PRINZ Conference Committee has done an amazing job of hosting the conference, and it will be hard to beat. PRINZ National Council is considering where to hold next year’s conference – it will be in the North Island, and there are expressions of interest in from Hamilton and Rotorua. We’ll issue a ‘save the date’ soon. Make 2018 the year you go.
Katie Mathison, FPRINZ
Chief Executive's Report
Satisfaction with PRINZ
The PRINZ Annual Conference and AGM provide a great opportunity to chat with members and get a sense of what they would most like from PRINZ. This year I was surprised to note that many members weren’t aware of the PRINZ mentoring programme.
Currently we have 30 established mentoring relationships - 15 of these are part of the Accreditation in PR (APR) programme. Feedback from those involved in the programme has been extremely positive with mentees saying that they appreciate being able to speak to an experienced practitioner in confidence and have someone who can act as a sounding board, offering practical tips and advice.
And it's not just a one-way relationship. Mentors also benefit from the relationship, thanks to new ideas, perspectives, strategies, and contacts courtesy of their mentee. Contact the PRINZ office if you’d like to be involved in the PRINZ mentoring programme - either as a mentee and mentor.
The latest Research First Insights Report has just been published. The report indicates that satisfaction levels with PRINZ remain high i.e. 81% would recommend that other PR/comms professionals become members of PRINZ.
There are however several service areas where PRINZ could improve. In particular, less than two-thirds of members feel PRINZ events are relevant to them and members also indicated that they would appreciate opportunities for multicultural (particularly Māori and Pasifika) communications training. We have taken this feedback onboard and will look to provide more offerings in these areas.
The special topic for the quarter was measurement and evaluation. In spite of no or little budget allocated to media monitoring, it is evident that a fair amount of monitoring does occur. Respondents employ a wide range of measurement tools and it was pleasing to note that Advertising Value Equivalent (AVE) was the least common method of evaluation.
For more resources on measurement, visit the PRINZ website. PRINZ is also holding a short course Demonstrating Value - Research, Measurement and Evaluation in Auckland on July 27th.
Just a quarter of members both understand the Print Media Copyright Agency (PMCA) and work within an organisation which holds a current PMCA copying license. Please contact the office if you would like to know more about your obligations under the Print Media Copyright Act.
Finally, as we head into June, a reminder to renew your individual membership so you can continue to be part of our 1400+ strong member community working to advance the practice of professional communication. Invoices are in the process of being sent and are also available in your online member dashboard.
From all of us in the PRINZ office, thank you for your continued support.
Click here to read more about each of the headings below
- New President Elect
- Meet the newest members of the PRINZ Office team
Click here to read more about each of the headings below
PRINZ Fellow, Susan Huria, awarded ONZM for services to governance in the Queen's Birthday Honours 2017
PRINZ warmly thanks its valued partners, click here to read more
- Isentia: The Changing Face of Communications
- Research First: This Thing Called 'Resilience'
- AON: Professional Indemnity Insurance and cyber security
- Getty Images: The Photographer Captured - Donald Iain Smith
Alicia Main, Wintec - student group; Asher Wilson-Goldman, NZ Walking Access Commission; Carole van Grondelle, Education New Zealand; Danya Levy, Ministry of Education; Diana Glenie, TDG; Ezra Shield, Wintec - student group; Georgia Love, Selwyn District Council; Isabelle Teresa, Airways New Zealand; Janine Burns, US State Department; Jemma Richardson, Education New Zealand; Julia Braybrook, Massey University Auckland - Student group; Katarina Johnson, Te Rūnanga o Ngāi Tahu; Lauretta Ah Sam, Department of Internal Affairs; Marina Fontein, Open Polytechnic of New Zealand; Matt Smith, National Leaders Office; Matthew Rennie, Hamilton City Council; Pen Mackay, Civil Aviation Authority of New Zealand (CAANZ); Peta Campion, Network Communication; Phoebe Fletcher, Fuse; Rheanna Kingma, PRINZ; Sai Raje, Education New Zealand; Seb Featherstone, Wintec - student group; Sha Jegatheeswaran, University of Canterbury - Student group; Sophie Braggins, Renown PR Limited; Yvette Destefano, Hamilton City Council.