April 2017 e-Report

  • President's Pen
  • Chief Executive's Report
  • PRINZ News
  • Industry News
  • Partner News
  • New Members

President's Pen

Congratulations to PRINZ 2016 APR graduands

I am so pleased to welcome all our new APR graduands who have passed their exams, and who can now proudly use the letters APR after their name when applying for jobs or pitching for work in New Zealand and overseas. The course is testing, but enjoyable because it covers the breadth of real work PR and communications professionals should be able to handle: the so called ‘body of knowledge’. This is especially important for New Zealand PR people, because we are usually expected to have a broader range of practice than the US or UK for example, including internal comms, media, stakeholder and community relations, investor relations, government relations, and crisis management. And, across all these disciplines, we have to understand the complex ethics framework we work within, in both word and spirit. To those of you considering hiring staff, you should put ‘APR’ in the list of desirable qualifications for the role: you can rely on them knowing enough to do most things you throw at them.

Congratulations to Laura Barlow; Michael Dobie, Thames-Coromandel District Council; Colin Espiner, SKYCITY Entertainment Group; Anika Forsman, ATEED; Chelsea Halliwell, Resolve Communications; Paul Hayes, Cancer Society of New Zealand; Peter Hennessey, Western Bay of Plenty District Council; Analiese Jackson, Media Design School; Nicola Lee, HMC Communications; Toni Lexmond, Tairawhiti District Health; Janine Ogier, BNZ; Dee Radhakrishnan, Spark New Zealand; Kim Reed; Simon Smith, DB Breweries Ltd; Craig Tiriana, Rotorua Lakes Council; Arwen Vant, Botica Butler Raudon; Deborah Ward.

Katie Mathison, FPRINZ
Twitter:@Katiemmmathison #PRINZPresident

Chief Executive's Report

The industry is buoyant

Findings from our most recent Research First PRINZ Insights Survey show 57% of the survey respondents are either ‘likely’ or ‘very likely’ to hire new staff in the next 12 months, and these hires are most likely to be mid-level positions.

The professional skills most sought are written communication skills and strategic planning skills and the most important personal attributes sought in staff are critical thinking, teamwork, and problem-solving.

In line with previous responses, PRINZ members anticipate that ‘reputation management’ and ‘community relations’ are aspects of the profession that will grow in the future, and that ‘advertising’ and ‘media relations’ will decline. The changing media landscape is the issue PRINZ members are most excited about and conversely, the most concerned about.

We know PR professionals work hard and this is supported by the research findings with 61% of respondents saying that they work 40 or more hours in a ‘normal week’. With this in mind, I hope the impending long weekend provides an opportunity to take time out to recharge. The good news is that having life balance isn’t only essential for your personal health and wellbeing but can also improve your work performance.

Finally, it’s heartening to see that overall satisfaction levels with PRINZ remain positive and members value the support of a professional network and access to events and education. We are however aware that there is still work to be done to expand our presence in some of the regions and with the involvement of regional members we are working to increase our activity in these areas. Please don’t hesitate to contact the office if you would like to share your ideas.

The special topic for our next survey – expected out next week – is on media monitoring and copyright obligations. Here at National Office, we receive numerous calls from members uncertain about their obligations under the Print Media Copyright Act, we’re hoping that the results from the survey will help us as an industry to improve the way we work with the Print Media Copyright Agency.

Elaine Koller
Twitter: @PRINZ_Events


Click here to read more about each of the headings below

  • PRINZ Awards finalists
  • PRINZ Student Ambassadors 2017
  • PRINZ Student Awards

Industry News

Click here to read more about each of the headings below

  • Funding Grants for Women's Leadership Development

Partner News

PRINZ warmly thanks its valued partners, click here to read more

  • Getty Images: What do the images you like say about you?
  • Research First: Are you paying attention?
  • AON: Professional indemnity insurance and cyber security

New Members

Sacha Anderson, Accident Compensation Corporation (ACC); Katrina Anthony, Careerforce; Jaiden Bhaga, AUT University - student group; Hollie Brunton, Fulton Hogan; Kelly Burdon, Accident Compensation Corporation (ACC); Max Burt, Mango; Olivia Cramond, Accident Compensation Corporation (ACC); Crisselda De Leon, Careerforce; Aimee Dykstra, Mango; Nicky Garland; Tourism New Zealand; Heidi Gordon, Wintec - student group; Paul Gorman, University of Otago; Anusha Gunasekaran, Wintec - student group; Ngarangi Haerewa, Reserve Bank of New Zealand; Chrissy Hamilton, Auckland Transport; Elva He, Tourism New Zealand; Simon Hebden, AUT University - student group; Alice Houghton, AUT University - student group; Talia Kassner; Lidya Ke, AUT University - student group; Duncan Killick, AUT University - student group; Kathryn Loughlin, AUT University - student group; Ashten MacDonald, Cancer Society of New Zealand; Rebecca Malcolm, Shine PR; Garv Malhotra, Wintec - student group; Nick Maslin, Accident Compensation Corporation (ACC); Leah McNeil, Cigna New Zealand; Aakanksha Mehta, Cure Kids; Velancia Menezes, Waikato Institute of Technology (WINTEC); Archer-Mary; Miller-Beere; Katie Milner, King's College; Simon Neate, Bay of Plenty Regional Council; Bernice Prakash, Ministry of Education; Adele Preston, DairyNZ; Isabella Ramdhanie, AUT University - student group; Hannah Richardson, Reserve Bank of New Zealand; Matthew Savage, Acumen Republic; Harry Singh, Bay of Plenty Regional Council; Mark Smith, Ministry of Transport; Hypatia Stacy-Baynes, Cancer Society of New Zealand; Elize Steynberg, Accident Compensation Corporation (ACC); Lukasz Swiatek, Massey University; Anna Symmans, Accident Compensation Corporation (ACC); Adam Szentes, AUT University - student group; Susan Tattersall, Careerforce; Shanieka Trask, AUT University - student group.