Partner News (e-Report)

Isentia - Five social media metrics you should be tracking
Research First - Social science saves your life
AON - Professional indemnity insurance


Isentia

Five social media metrics you should be tracking

Facebook reactions, Instagram hearts and retweets – if your business is on social media, there is a seemingly endless list of metrics you can use to track the outcomes of your social media marketing efforts.

But how do you quantify the real value of a like or the benefit of engagement? If you want to substantiate the value of your business’s social media, here are five metrics you should be tracking. Read more.


Research First

Social science saves your life

Do you remember back in 2013 when Nigella Lawson was assaulted by her (then) husband, Charles Saatchi? One of the reasons the story shocked people around the world is because no-one stepped in to assist. Given the assault happened in the middle of the day, outside a busy restaurant in Mayfair, any number of people could have stepped in. So why didn’t they?

If you’re wondering that, then you probably also believe that you would have behaved differently. When we read of events like the assault on Nigella, it’s always tempting to think that we would have been the ones to intervene. Unfortunately, the evidence seems to indicate otherwise.

The tendency not to act is known as 'bystander apathy' and cases like Nigella's are all too common. Read more.


AON

Professional indemnity insurance

Aon offers PRINZ members a comprehensive package covering 8 different liability policies, underwritten by Vero Liability. Click here if you’re considering Professional Indemnity insurance for 2017. To log in use username: Guest and password: Guest123*