PRINZ News (e-Report)

  • PRINZ Fellow Malcolm Boyle Obituary - Gerry Morris, FPRINZ
  • PRINZ Fellow Malcolm Boyle Obituary - Cedric Allan, LPRINZ
  • Ethics Centre

PRINZ is sad to report that Malcolm Boyle passed away. Malcolm was one of the founders of Baldwin Boyle Group, a PRINZ Fellow and mentor to numerous public relations professionals over the years. He will be sadly missed by friends and colleagues throughout the public relations industry.

PRINZ Fellow Malcolm Boyle Obituary - Gerry Morris, FPRNZ

A loss to the industry


My lasting memory of Malcolm is a person larger than life in every respect. Besides guiding the careers and shaping the thought processes of a multitude of PR practitioners in New Zealand and overseas, he had that rare gift of being able to take people along with him, with humour.

Professionally, Malcolm was my boss for four years, first at Baldwin Boyle in Wellington in the early 90s and later at Porter Novelli. However, I first met him on Carlaw Park in 1973.

It was rugby league of course, Auckland Marist were playing Greymouth Marist at the annual Marist league tournament. We got beat, not by much and ‘Midge’ Boyle played in the forwards with three Kiwis and a NZ boxing champion on the wing, Eddie Wulf.

The lasting memories for me include the wonderful socialising at Trillos with Malcolm and his teammates, where a Greymouth teammate famously ate a goldfish. On the field, it was the gap I burst through near their line about to score, then to be flattened from behind by the then Kiwi captain, Tony Krilitich.

Happy memories shared with Malcolm every time we had a beer.

Professionally, he was a respected advisor to his clients and once was putting his pads on ready to bat in an Auckland Saturday afternoon cricket match, only to have to rush from the crease to fly to Wellington, summoned by then BNZ CEO, Lindsay Pyne.

His Sir Edmund Hillary work was a benchmark for patriotic passion and love for his country. Between us and with the help of a design company, we got close to renaming Auckland International Airport, Sir Edmund Hillary Airport. I still have the presentation as it remains a fine piece of proactive, but failed work.

Working as part of the BBG team on the Alliance Group restructuring in Invercargill in 1991, where we had to announce a $141m loss, closure of two processing plants in Bluff and Kaiapoi and the loss of 1,100 jobs, the strains of being based in Invercargill away from my young family for three months were recognised by Malcolm.

He often scoffed at my failure to attend the league's mecca of a grand final in Sydney where he led an annual pilgrimage of his Auckland mates. Out of the blue, he presented me with a full package of tickets and accommodation for my family of five to attend the September 1991 final as recognition of my commitment to the Alliance job.

PR consulting is one of the toughest gigs on the planet and we like to think we are all immune to stress. Personally, I believe Malcolm did not deserve his lingering illness as he had done so much for others, both inside and outside the industry, especially in league circles.

If there is one positive that is his legacy to me, it is to capture the complete picture of what you are advocating in the intro to a media release. His Auckland Star days had him tuned up on this which he ensured his workmates were so tuned as well.

If the Warriors do not wear black armbands to honour Malcolm in their season opener against Newcastle on Sunday, I will not be renewing my membership.

-Gerry Morris, FPRINZ, Wellington

PRINZ Fellow Malcolm Boyle Obituary - Cedric Allan, LPRINZ

“Sad news that Malcolm Boyle has died in Auckland following a long illness. He has been one of the most respected figures in the New Zealand and international PR world for decades and was a Fellow of the Public Relations Institute. I met Malcolm in the early 60’s when he was on the Auckland Star. Later he worked on the Daily Telegraph in Sydney and was a strong presence at Allan Fenwick McCully in the 70’s and early 80’s before becoming a partner in Baldwin Boyle and spending some time working in Asia where BB had offices. He was strongly associated with Singapore Airlines for many years and later with Air New Zealand. Malcolm and I were subsequently associated together in Auckland consultancies Allan Boyle, Porter Novelli and Star PR. Malcolm was a big man in every sense of the word, respected by his PR and media colleagues and clients alike. A strong family man, he enjoyed people, had a vast network of friends, worked on a pro bono basis for projects he supported and mentored young people in the profession. He played league in Sydney and Auckland, at one stage becoming part owner of the Warriors with close friend and league legend Graham Lowe.”

- Cedric Allan, LPRINZ, True North

Ethics Centre

Every PRINZ member has agreed to abide by our Code of Ethics. This includes making a commitment to balance open communication with the privacy rights of individuals and organisations. Visit our Ethics Centre, where you will find a range of resources including our new social media guidelines, articles and resources that will help guide you in your day-day practice.