March 2017 e-Report

  • President's Pen
  • Chief Executive's Report
  • PRINZ News
  • Industry News
  • Partner News
  • New Members

President's Pen

PRINZ Fellow nominations open

Every year, PRINZ inducts new Fellows to its College of Fellows. This honour is awarded to members of significant standing and a high degree of competence in PR, who have been a member for at least ten years, have shown leadership in the profession, and, most importantly, have given back to the profession and PRINZ over the years. I think this last bit is important, because it provides the life blood of our PRINZ member community, and we couldn’t function without it.

Nominations are open now for 2017 Fellows, and I hope that you will think of someone in your PR network who would be deserving of this recognition, entitling them to use FPRINZ. Interestingly, you don’t need to tell the candidate that you are nominating them: sometimes a Fellowship can therefore come as a complete surprise to the recipient, which is kind of nice. (I guess the other thing is that, if they then don’t get elected, they aren’t disappointed.) You have until 31 March to submit the form to the PRINZ Office, for consideration by the Executive of the College of Fellows and subsequent approval by National Council.

I look forward to seeing your nominations and welcoming a new group on board who can continue to lead and develop our profession.

Katie Mathison, FPRINZ
Twitter:@Katiemmmathison #PRINZPresident

Chief Executive's Report

To thrive in the public relations industry, you need to be a professional with solid experience, broad expertise and strong dedication and values.

Earning the Accreditation in Public Relations (APR) demonstrates your mastery of today’s strategic public relations practice and your commitment to lifelong learning and ethical standards. On completion of PRINZ Accreditation you are able to use the post-nominal MPRINZ. Attaining this valuable distinction is a personal and professional achievement that can set you apart from your peers and lead you to the next level in your career.

Employers both here in New Zealand as well as in the UK, USA, Canada, South Africa, and beyond, understand the value of APR:

"APR is a mark of distinction. At Wright Communication we are committed to PR and the communications profession and to its ethical practice in New Zealand. APR accredited consultants provide our clients with the added assurance they are getting strategic communications advice from a professional that has reached a certain level of competency across the body of knowledge." Nikki Wright, MD, Wright Communications

“The communications industry is rapidly changing. The PRINZ APR qualification ensures practitioners have a broad understanding of the many skills required in the modern industry and, therefore, the benefits they can bring employers.” Peter Parussini, Head of Corporate Affairs, ANZ

So, what’s involved? APR is a robust, testing, business-orientated programme designed for mid-level professionals with at least five years of public relations practice and experience in managing people and projects. As part of the APR, you’ll be introduced to an experienced mentor who will offer support and guidance over the course of the programme, gain insights from attending the 'Body of Knowledge' seminars, and receive thoughtful and constructive marking via APR Chief Examiner, Tim Marshall, LPRINZ.

Here’s what some of our APR graduates say about the APR programme:

“APR is a great opportunity to do study that is directly relatable to your work, as well as ensuring your knowledge of other areas of practice is current. I personally enjoyed the learning APR facilitated and continue to enjoy sharing my learnings with colleagues. I’m proud to be a Member of PRINZ and the industry it represents.” Annemarie Settle, APR graduate

“APR is hands-down the best professional development course I've done to date. It's both humbling and exciting to link up with so many other PR and Comms Management professionals from across a wide-range of sectors and levels of experience. It's also the best way to get a feel for how knowledgeable and solid you really are in your own everyday practice, while giving yourself the best chance to grow and learn in any areas of practice your current role does not require of you. I would challenge anyone who is serious about good, ethical PR and communications management practice to do the APR programme.” Rata Campbell, APR graduate

Sound like you? Then learn more or apply now. Applications for APR close Monday 13 March at 5pm.

Elaine Koller
Twitter: @PRINZ_Events


Click here to read more about each of the headings below

  • PRINZ Fellow Malcolm Boyle passed away
  • PRINZ Fellow Malcolm Boyle Obituary - Gerry Morris, FPRINZ
  • PRINZ Fellow Malcolm Boyle Obituary - Cedric Allan, LPRINZ
  • Ethics Centre

Industry News

Click here to read more about each of the headings below

  • PRINZ PRSA Member Benefit

Partner News

PRINZ warmly thanks its valued partners, click here to read more

  • Isentia: Five social media metrics you should be tracking
  • Research First: Social science saves your life
  • AON: Professional indemnity insurance and cyber security

New Members

Jennifer Brasch, Acumen Republic; Samuel Baxter, Alastair Haydock, Fiona McCauley, Auckland Council; Samantha Beneke, Kris Lal, Auckland Transport; Regan Thompson, Blacksheepdesign; Chanel Paul, Amy Taylor, Boyd Public Relations; Jo Martin, CHEP New Zealand; Katie Moore, Daisy Seely, Convergence; Sarah Tora, Countdown; Stacy Superfine, Sarah Taane, Counties Manukau Health; Stephanie Coulman, Department of Corrections; Edwin Mitson, Financial Markets Authority; Liz Price, Health Quality & Safety Commission; Caroline Butterworth, Paul Clearwater, Marion Humphrey, Mary Lose, Housing New Zealand Corporation; Neil Boothby, Jacob Newey, Matt Tunnicliffe, Isentia; Lynda Keene, Keene Enterprises Limited; Monique Richardson, Lassoo Media | PR; Naomi Lindsay, Lindsay Communications; Jessica O'Sullivan, Lotto NZ; Lauren Kelly, Gemma O'Sullivan, Ministry for the Environment; Rebecca Howells, National Leaders Office; Eric Chapman, Andrew Lincoln, Rebecca Quilliam, Tim Tuatini, New Zealand Defence Force; Shikha Goyal, Matthew McCracken, New Zealand Red Cross; Isabelle Brunton, New Zealand Super Fund; Tina Hodges, Palmerston North City Council; Annie Sewell, Perception Public Relations & Marketing; Daniel Chasemore, Kath Klouwens, Countdown; Lily Ng, Royal New Zealand College of General Practitioners (RNZCGP); Veni Oliveros, St John; Sarah Fulham, Kurt McLauchlan, Adrienne Rewi, Kahu Te Whaiti, Anthony Tipene-Matua, Te Rūnanga o Ngāi Tahu; Kiri Ennis, Jo Holmes, Unitec Institute of Technology; Alice Clements, Ben Worth, University of Waikato; Maijn Kamp, Nicola Martin, Amomai Pihama, Marijn Roberts , Waikato Regional Council; Ben Christie, Water Safety New Zealand; Julia Stewart.