Partner News (e-Report)

Isentia - How public relations will strengthen your content marketing
Research First - 2017: Through the looking glass?
AON - Professional indemnity insurance


Isentia

How public relations will strengthen your content marketing

Despite still being relatively new to the marketing world, content marketing has grown to become the norm for a lot of organisations. By now we know that content marketing is more than just content production.

There’s strategy to help inform what we produce, and why we produce it. Our audience team makes sure our content reaches and engages with the right people. We use analytics to monitor and report on the published content so we can further refine the strategy and create content that audiences want. Read more.


Research First

2017: Through the looking glass?

There really is no polite way to say this: the world is awash with bullshit. We can dress this up in all the ‘post-truth’ and ‘alternative facts’ packaging we want, but it’s much more useful not to mince our words. After all, one of the golden rules of psychology is that ‘to name it is to tame it’. Working in the world of research and policy, we confront this problem every day. We see it in 'voodoo polls' that take on the appearance of science without any of the substance. And we see it in 'experts' who clearly have no idea about how little they really know.

Facts may be stubborn things but assertions are clearly more of a push-over. As Oliver Wendell Holmes Jnr put it, "certitude is not the test of certainty". The key is not to dismiss all research and evidence but to be clear about when you can trust it. Read more.


AON

Professional indemnity insurance

Aon offers PRINZ members a comprehensive package covering 8 different liability policies, underwritten by Vero Liability. Click here if you’re considering Professional Indemnity insurance for 2017. To log in use username: Guest and password: Guest123*