February 2017 e-Report

  • President's Pen
  • Chief Executive's Report
  • PRINZ News
  • Industry News
  • Partner News
  • New Members

President's Pen

Social Media Guidelines

PRINZ’s new guidelines for online engagement are out, and I encourage you to have a read. Online engagement is now pretty much the norm for everyone. The ground shifts so quickly, and the rules of engagement change with each channel and user community, so we have avoided being too prescriptive, instead setting out behaviours and indicative guidelines for best practice.

The guidelines are consistent with who we are as PR and communications people, and are closely intertwined with our code of ethics. We need to keep pace with these technologies, and not be left behind. We need to have a sound digital strategy that includes listening. We need to behave well online, and be clear about who we are and why we are there. We also need to disclose our conflicts of interest, balance openness and privacy, and manage data responsibly.

I hope you share the guidelines with your teams, and encourage them to think about what they do online in the context of the PRINZ Code of Ethics. This is one way we can deliver value to you, our PRINZ members, and we welcome your feedback on the guidelines, and on how else we can help add value to your work

Katie Mathison, FPRINZ
Twitter:@Katiemmmathison #PRINZPresident

Chief Executive's Report

PRINZ Awards

I’m running out of fingers to count the number of times in the last few weeks I have heard “PR” used as short hand for obfuscation.

It’s essential that we take every opportunity to showcase best practice and how we, as professional communicators, are committed to accurate, honest and transparent communications. The annual PRINZ Awards are our industry’s most high-profile way to highlight the breadth of PR practice and showcase our work - work that makes a difference to our organisations, our clients, and our stakeholders. So, take this opportunity to gain internal recognition or client accolades by entering the PRINZ Awards. PRINZ Award winners are also able to have their work celebrated on the world stage by entering their work in the Global Alliance’s COMM PRIX Awards.

There’s one last chance to gain insight and tips on what creates an award-winning entry plus get the low-down on our new categories 'PR Consultancy of the Year' and 'Communicating in Diversity'. Register for the Awards Writing Webinar hosted by PRINZ Awards Chief Judge, Lisa Finucane on Friday 10 February at 12.30pm.

We look forward to celebrating all finalists and winners on 25 May in Christchurch at PRINZ Awards Gala Dinner.

Elaine Koller
Twitter: @PRINZ_Events


Click here to read more about each of the headings below

  • RIVER CPD - Take part for 2017
  • Become Accredited in Public Relations with PRINZ
  • Mentoring

Industry News

Click here to read more about each of the headings below

  • USC Annenberg's 2017 Global Communications Survey
  • AMEC Global Summit and AMEC International Awards

Partner News

PRINZ warmly thanks its valued partners, click here to read more

  • Isentia: How public relations will strengthen your content marketing
  • Research First: 2017: Through the looking glass?
  • AON: Professional indemnity insurance and cyber security

New Members

Desmond Nash, Acumen Republic; Hannah Searle, Air New Zealand; Kate Orgias, Hannah Thorpe, Auckland Council; Desre Hilson, Auckland District Health Board (ADHB); Meredith McGrath, Auckland Live; Samantha Beneke, Kris Lal, Auckland Transport; Kate Orgias, Auckland Zoo; Laura Williams, AUT – Corporate; Chanel Paul, Amy Taylor, Boyd Public Relations; Stacy Superfine, Sarah Taane, Counties Manukau Health; Caroline King, DairyNZ; Jayne Ramage, Department of Conservation; Emma Bannock, Gordana Brkljaca, Department of Internal Affairs; Elise Broadbent, Energy Efficiency and Conservation Authority (EECA); Caroline Butterworth, Paul Clearwater, Marion Humphrey, Housing New Zealand Corporation; Vince Cholewa, Mark Dittmer, Maritime New Zealand; Lauren Kelly, Gemma O'Sullivan, Vicki Connor, Ministry for the Environment; Charlotte Gendall, Ministry of Health; Fran Lovell, Ministry of Transport; Eric Chapman, Andrew Lincoln, Rebecca Quilliam, Tim Tuatini, New Zealand Defence Force; Laura Wilmot, NZ Transport Agency; Jenah Shaw, Chris Yee, Office of the Auditor-General; Annie Sewell, Perception Public Relations & Marketing; Lily Ng, Royal New Zealand College of General Practitioners (RNZCGP); Larissa Huston, Anaru Tuhi, Spark New Zealand; Ann Thomson, James Weir, Statistics New Zealand; Sarah Fulham, Kurt McLaughlan, Adrienne Rewi, Kahu Te Whaiti, Anthony Tipene-Matua, Te Runanga O Ngai Tahu; Amber Baker, Thames-Coromandel District Council; Abbie Siely, Trustpower; Jeremy Bryson, UCOL; Kiri Ennis, Jo Holmes, Unitec Institute of Technology; Alice Clements, University of Waikato; Kiri Coughlan, Vodafone New Zealand; Caroline Lim, Western Bay of Plenty District Council; Rukita Okeroa, Sandy Tseng, Westpac New Zealand.