Programme

The annual PRINZ Conference provides a unique chance to listen to a diverse range of presenters from both New Zealand and overseas, acquire new knowledge and have a great time engaging with your peers and making new connections, while also evolving as a practitioner through focused learning and development.

In addition to the Conference keynote sessions, the agenda will include masterclass breakout sessions streamed according to career stage and discipline focus areas. Presenters will include local and international speakers.

Download the conference programme here.

Time Session Duration
8:30am - 9.00am Welcome and opening remarks

30 mins

Welcome and opening remarks from Katie Mathison FPRINZ, PRINZ President, and Te Radar, Conference MC

Te Radar

With a string of awards to his name, including the countries highest accolades for comedy, and one of New Zealand’s most recognisable hairstyles, Te Radar is one of New Zealand’s most recognized comedians and personalities.
9.00am - 9.45am Opening keynote: Dave Trott - Simple is smart. Complicated is stupid

45 mins

Opening keynote: Dave Trott, Creative Director and Author of ‘One Plus One Equals Three’, on ‘Simple is smart. Complicated is stupid’

“If you can’t explain it to an 11 year-old, then you haven’t understood it” – Albert Einstein

The communications industry is full of people who try to make themselves look clever by being complicated.

They think it’s their job to impress the other people in the room.

Rather than their job to reduce a difficult problem down to its simplest possible form.

Something that the audience can understand and remember.

Most communication doesn’t work because it’s not done for its audience.

It’s done for other communications people who are impressed with long complicated words.

The intended audience has been left out of the loop.

PRINZ thanks One Plus One Communications for its support in bringing Dave Trott to New Zealand.

Dave Trott

In 1990 founded Bainsfair Sharky Trott with the managing directors of Saatchi & Saatchi. In 1993 founded Walsh Trott Chick Smith with the managing director of WCRS. In 2003 this merged with The Gate, became Chairman in 2005...
9.45am - 10.30am Rachel Taulelei - Taking kaupapa Māori to the world and the success of Kono

45 mins

Rachel Taulelei, CEO, Kono, on ‘Taking kaupapa Māori to the world and the success of Kono’

Rachel Taulelei

Rachel (Ngati Raukawa, Ngati Rarua) is an award-winning entrepreneur and business woman who has demonstrated a strong commitment to sustainability, and support for the establishment and growth of other people and companies.
10.30am- 11.00am Morning Tea

30 mins

11.00am- 11.45am Breakout Lightning Sessions or Leading an ethical industry

45 mins

Options

  • Breakout Lightning Sessions
  • Leading an ethical industry: Local and global professional PR Association

- Dr. Margalit Toledano, University of Waikato 
- Prof. David McKie, University of Waikato

Margalit Toledano

Dr. Margalit Toledano, APR, is a senior lecturer in the Management Communication Department of the Waikato Management School in New Zealand.

David McKie

Professor David McKie teaches strategic communication and leadership and has co-authored six books.
11.45am - 12.30pm Duncan Greive, Mark Stevens and Tim Watkin - Conscious couplings, commercial imperatives, and consumer behaviour

45 min

Conscious couplings, commercial imperatives, and consumer behaviour

- Duncan Greive, Managing Editor, The Spinoff 

- Mark Stevens, Editorial Director, Stuff

- Tim Watkin, Executive Producer, RNZ
 

Duncan Greive

Duncan Greive is managing editor of The Spinoff, and an award-winning journalist and critic.

Mark Stevens

Mark was appointed Stuff Editorial Director in November 2017; a critical role for the company as we aim to serve New Zealanders through excellent local and national journalism across all platforms.

Tim Watkin

Tim Watkin has worked in journalism for over two decades, including at the New Zealand Herald, as deputy editor for the Listener, and more recently as a producer for TVNZ’s Q+A and TV3’s The Vote and The Nation.
12.30pm - 1.15pm Ally Garrett – How social media influences food trends and what this means for the changing shape of the media landscape

45 mins

Ally Garrett, Client Experience Director, Isentia, on ‘How social media influences food trends and what this means for the changing shape of the media landscape’

Ally Garrett

Across her multi-disciplinary career Ally Garrett has eight years of experience in media intelligence, as well as a profile as performer, freelance writer and social commentator.
1.15pm - 2.00pm Lunch
2.00pm - 2.45pm Laurel West – In the crowded content landscape, does thought leadership still matter?

45 mins

With trust a key issue for media, Laurel West, Managing Director, The Economist Group (Hong Kong), will examine market trends with a focus on thought leadership programmes that communicate a public stand or social purpose.

Laurel West

Laurel is managing director of The Economist Group’s Content Solutions Unit for Asia, overseeing the group’s fast-growing content business. She is based in Hong Kong but covers the region spanning from Australia to India.
2.45pm - 3.30pm Masterclass breakout sessions

45 mins

  • How much influence do influencers really have?

- Brooke Howard-Smith, CEO, WeAreTENZING

- Amber Bremner, professional communicator, blogger, food writer, photographer, PRINZ member

  • From a done deal to a wild ride – lessons for PR from the 2017 election campaign

- Joss Debreceny, former Political Director, Green Party

During the 2017 election campaign Joss was the Political Director for the Green Party of Aotearoa New Zealand. He will speak about the lessons for public relations from the 2017 election campaign, in particular from the events leading to and following Metiria Turei’s launch of a controversial benefits policy and admission of historic benefit offending.

Amber Bremner

Professional communicator, blogger, food writer, photographer. Growing successful food blog Quite Good Food as part of her portfolio career has allowed Amber to follow her passion for all things food and learn a few new tricks along the way.

Joss Debreceny

Brooke Howard-Smith

X Games Medallist and social entrepreneur Brooke Howard-Smith spent 11 years in the US founding some of action sport’s most successful companies.
3.30pm - 3.45pm Afternoon tea

15 mins

3.45pm - 4.30pm Robyn De Villiers, Arun Sudhaman and David Brain – Ethics and the fallout from Bell Pottinger

45 mins

Robyn De Villiers, Chairman and CEO, Burson-Marsteller Africa (South Africa), Arun Sudhaman, CEO and Editor-in-Chief, The Holmes Report (Hong Kong), and David Brain, former Edelman APACMEA CEO, talk ‘Ethics and the fallout from Bell Pottinger’

Robyn de Villiers

Robyn is the Founder, Chairman and CEO of Burson-Marsteller Africa. She has been engaged in public relations and corporate communications both in South Africa and across the continent for over 25 years.

David Brain

David has just finished 13 years with Edelman, the world’s largest PR firm where he ran Europe from London and then Asia Pacific, Middle East & Africa from Auckland…which nearly killed him...

Arun Sudhaman

Arun Sudhaman is CEO and editor-in-chief at the Holmes Report. In this role Arun oversees the Holmes Report's global content offering, including its analysis and insight into reputation, public relations and communications trends and issues.
4.30pm - 4.40pm Conference Day 1 close

10 mins

7.00pm - 11.00pm PRINZ Awards Gala Dinner

4 hours

Time Session Duration
7.45 am - 08.45am OPTIONAL Research First Breakfast

45 mins

Carl Davidson

Carl Davidson is a Director at Research First, PRINZ’s research and insights partner. Carl was a founding member of Research First, and he has seen the company grown into one of the largest and innovative independent insights agencies in the country.
8.45am - 9.00am Day 2 welcome and opening remarks

15 mins

Day 2 welcome and opening remarks from Katie Mathison FPRINZ, PRINZ President, and Te Radar, Conference MC.

Te Radar

With a string of awards to his name, including the countries highest accolades for comedy, and one of New Zealand’s most recognisable hairstyles, Te Radar is one of New Zealand’s most recognized comedians and personalities.
9.00am - 9.45am Opening keynote: Arun Sudhaman – The Agency of the Future

45 mins

Opening keynote: Arun Sudhaman, CEO and Editor-in-Chief, The Holmes Report (Hong Kong), on ‘The Agency of the Future’

Arun Sudhaman

Arun Sudhaman is CEO and editor-in-chief at the Holmes Report. In this role Arun oversees the Holmes Report's global content offering, including its analysis and insight into reputation, public relations and communications trends and issues.
9.45am - 10.30am Masterclass breakout sessions

45 mins

  • How to korero Maori in our daily business communications

- Scotty Morrison, Author and Presenter Te Karere and Marae, TVNZ

  • Can data and AI turn PR people into superheroes?

- Geoff Holmes, Dean of Computing & Mathematical Sciences, University of Waikato

  • Finding the Right Research Recipe

- Rob McCann, Campaign Manager, White Ribbon Trust

- Ngaire Crawford, Head of Insight, Isentia NZ

Come along to this interactive session on how to best structure research and evaluation for your communications campaigns. This session will use the wonderful work of the White Ribbon Trust to demonstrate the fun, (free!) online research framework tool from AMEC (International Association for the measurement and evaluation of communication). We’ll look at what worked in 2017, and talk about the challenges White Ribbon face for the 2018 campaign this year, and how to tackle answering big questions on a small budget.

Geoff Holmes

Prof. Geoff Holmes has, in the past, been head of the machine learning group at the University of Waikato and has been involved in several open source projects over the last 20 years.

Scotty Morrison

Ngaire Crawford

As Head of Insight, NZ, Ngaire runs a media research division at Isentia that includes a large portfolio of clients from blue chip corporates, government departments to small NGOs.

Rob McCann

White Ribbon’s goal is to end men’s violence towards women and recently White Ribbon has been promoting respectful relationships and respectful sexual relationships between men and women.
10.30am - 11.15am Bernie Walsh and Leigh Catley – Tales from the Heartland – from biosecurity to bobby calves

45 mins

Tales from the Heartland – from biosecurity to bobby calves

- Leigh Catley, General Manager Communications & Marketing, Federated Farmers
- Bernie Walsh, Manager, SmartGrowth Bay of Plenty partnership

Leigh Catley

Leigh has spent more than 10 years working in the engine room of the New Zealand economy – its primary sector - first with Horticulture New Zealand and more recently with Federated Farmers.

Bernie Walsh

Bernie specialises in politics, leadership and creating strategic clarity for partnerships and businesses wanting to engage and communicate with impact – from analysis to activation.
11.15pm - 11.45am Morning Tea

30 mins

11.45am - 12.30pm Carl Davidson – Workshop: ‘Reflexive Practice’

45 mins

Workshop: ‘Reflexive Practice’ facilitated by Carl Davidson, Director of Insight, Research First

Carl Davidson

Carl Davidson is a Director at Research First, PRINZ’s research and insights partner. Carl was a founding member of Research First, and he has seen the company grown into one of the largest and innovative independent insights agencies in the country.
12.30pm - 1.15pm Helen Przygodzki – How we run Internal Communications at Facebook

45 mins

Helen Przygodzki, Head of Internal Communications, Facebook APAC, on How we run Internal Communications at Facebook – Learnings and Best Practices in using Comms to build the right culture

Facebook’s mission is to connect the world and give people the power to build community. With 20,000+ employees globally, how does Facebook in APAC bring its mission to life internally and live its values to build an open and transparent culture? Helen Przygodzki, Facebook’s APAC Head of Internal Communications, will share insights on Facebook’s unique approach to internal communications.

Helen Przygodzki

Helen is a communications professional with over 20 years experience spanning Journalism, Consulting, and Corporate Communications. She has served multinationals, including Dow Jones, McKinsey & Company, Google, and Facebook.

1.15pm - 2.15pm Lunch + PRINZ AGM (1.20pm - 2.10pm)

1 hour

2.15pm - 3.00pm Daniel Flynn – Harnessing the power of publics and social media

45 mins

Daniel Flynn, Co-founder and Managing Director, Thankyou (Australia), on ‘Harnessing the power of publics and social media’

Daniel Flynn

Daniel is one of Australia’s most successful entrepreneurs under the age of 30. He is the founder and managing director of the social enterprise Thankyou, which has given more than $5.5 million to help end global poverty.
3.00pm - 3.15pm Afternoon tea

15 mins

3.15pm - 4.15pm Closing keynote: Josh Emett and Denise Irvine – Reputation and building a personal brand

1 hour

Closing keynote: Josh Emett, critically acclaimed Michelin star chef, and Denise Irvine, foodwriter and former Features Editor of the Waikato Times, discuss ‘Reputation and building a personal brand’

Josh Emett

Josh moved to London and worked for Gordon Ramsay for over 10 years, quickly becoming head chef at the world renowned Savoy Grill (1 Michelin star) before opening restaurants for Gordon Ramsay in New York (2 Michelin stars)...

Denise Irvine

Denise is a former features editor and features writer for the Waikato Times. She continues to freelance for the Waikato Times; she also writes for NZ House & Garden, Cuisine magazine, Nourish magazine, Waikato-Tainui’s Te Hookioi magazine...
4.15pm - 4.30pm WPRF2020 PRIZE Draw and Closing remarks

15 mins

WPRF2020 PRIZE Draw and Closing remarks from outgoing PRINZ President Katie Mathison

*This programme may be subject to unavoidable changes. Please read PRINZ booking Terms & Conditions here.

We would like to thank our wonderful conference partners