Wintec Applied PR Campaign winners 2014

Wednesday, 25 June 2014

PRINZ is proud to support Wintec Public Relations students by providing PRINZ memberships to the winning team of the 2014 Media Arts Applied Public Relations Campaigns Presentation evening.

Media Arts Public Relations students created campaigns for not-for-profit organisations, and pitched these to a panel of industry judges, clients, and family on Thursday night, 19 June, 2014.

The winning campaign, created by 'Out of the Box PR' - Shraddha Venkatramani, Jyothis John, and Merissa McLocklan - for the Waiwhakareke Natural Heritage Park Project, focussed on renovation and promotion of the client's website. Key features included an overhaul of the website, together with search engine optimisation, social media optimisation, and an interactive online campaign. The online campaign, to 'Grow a Tree Online', would allow the virtual planting of trees in the park, to be realised with actual planting and future viewing. Judges noted the campaign was well researched, had a clear communication message, and was pitched convincingly.

The winning team each received a 15-month Graduate Membership from the Public Relations Institute of New Zealand (PRINZ).

Other campaigns:

o An awareness campaign for Alzheimer's Waikato, with the aim of removing some of the stigma around talking about Alzheimers. The students pitched a meme-based social media campaign, focussing on humour and facts.

o 'Grassroots' music festival as an awareness tactic for a music charitable trust. The festival would promote emerging Waikato talent, whilst promoting the work of the client.

o An awareness campaign, also for the Waiwhakareke Natural Heritage Park Project, outlining an open day event with a focus on promoting to, and involving, children, schools, and families.

For this class project of the Applied Public Relations module, students had the opportunity to choose not-for-profit clients, and to work on campaigns based on real client briefs. Clients are provided copies of the finished campaign plans, and then choose whether to implement or integrate campaign elements.