Sally Logan-Milne Young Practitioner of the Year

This award, named after the late Sally Logan-Milne, is to recognise an outstanding young practitioner (30 years of age or under and in employment as a public relations practitioner at the closing date of entries). Each entrant must submit an essay of up to 1200 words, telling the story of their career in public relations. Applicants should also submit written references from two people who are clients for their work (either internal or external to their organisation), attesting to the personal and professional attributes of the young practitioner. The winner will receive $500 from the Sally Logan-Milne bequest to PRINZ.

Entering

Submit an essay of up to 1200 words, telling the story of your career in public relations.

Focus on:

  • how you have used public relations practice to contribute to better outcomes for your organisation, your audiences or the community
  • what you have learned, and the approach you bring to professional development for yourself
  • what you have achieved either in general, or using examples of specific projects or moments you are proud of
  • the challenges you have experienced as a practitioner and how you overcame or addressed those challenges
  • your philosophy as a practitioner.
  • Additional information required

    Submit written references from two people who are clients for your work (either internal or external to your organisation), attesting to your personal and professional attributes. Applicants and their referees should be available to speak with judges, if judges wish.

    Assessment

    Judges are looking for you to demonstrate that you:

    • think critically about projects, your practice and profession
    • are learning, growing and developing as a practitioner
    • are thinking strategically about the practice of public relations:
      • what it can contribute to organisational achievement
      • what it can contribute to specific projects
      • the best approach for problem solving
      • how to measure success
    • are able to communicate effectively and persuasively.