RIVER CPD Credits Guide

This Credits Guide is simply a guide; please contact PRINZ if you have questions about additional activity that may be professional development relevant to public relations and communication management.

PRINZ Activities

All PRINZ activity is uploaded to your individual RIVER CPD profile automatically.

  • PRINZ Webinar attendee
  • Learning Lunch
  • Providing a blog post to PRINZ that is then published on 'PR Central'

  • Trainer for a half day CPD course
  • Attending a PRINZ event (education and networking 1 hour)

  • PRINZ Membership
  • Half day CPD course
  • Speaker at a PRINZ event
  • Developing new skills: webinar creation, research, editing, finance, community consultation, video production, etc. (5 credits / 10 hours or 1 credit / 2 hours)
  • PRINZ Awards entrant
  • APR Viva Voce interviewer

  • Presenter for a full day CPD course

  • Full day CPD course
  • Member of a PRINZ working group (project-based e.g. Conference)
  • PRINZ Awards judge
  • APR Mentor
  • Learning Lunch facilitator
  • Senior Professional Event

  • Member of Divisional Committee or Special Interest Group
  • Member of the College of Fellows Executive
  • Activity that leads to the development of the profession ambassador, advocate, participation in development of a practice area (e.g. ethics, law)
  • PRINZ Mentor
  • PRINZ Mentee

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  • Member of National Council
  • PR Summer Camp - 2 days

  • PRINZ Conference - 2 days

  • Successful completion of PRINZ APR (credits awarded in year of completion)

External Activities

All credits claimed from activity external to PRINZ must be verifiable. Please keep your verification documents, as you may be randomly selected for audit in December.

Note: 'Related industry' means an industry related to Public Relations, for example: marketing, advertising, research, HR. If you would like to discuss a different industry let us know. Please highlight the communication aspect of the activity in the 'notes' section when uploading a new CPD record.

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  • Event attendee
  • Reading a relevant book (summary/book review of content required)
  • Research online into a area of PR/CM
  • Webinar attendee
  • Published blog post (industry relevant)
  • Holding a professional development session in your workplace based on the topic of Ethics (host or attendee = 2 credits for a 60 minute session)
  • Volunteer for Community Comms Collective (2 credits per hour or 30 credits per year)
  • Ethics research (1 per hour)


  • Half day course attendance (related industry)
  • Associated industry membership
  • Undertaking self-directed reading and research on the topic of Ethics (PRINZ Research & Insight online hosts an 'Ethics Centre' with resources to assist your research) 4 hours = 4 credits
  • Organising an industry related event

  • Speaker at industry related event
  • Presenting on the topic of Ethics to students or in-house
  • Presenting a lecture on a relevant topic - 1 hour
  • Developing new skills: webinar creation, research, editing, finance, community consultation, video production, etc. (5 credits per 10 hours, or 1 point per 2 hours)
  • Global Alliance COMM PRIX Awards entry submitted

  • Full day course attendance (related industry)
  • Industry related mentor

  • Associated industry Board or Council member
  • MCSA student mentor
  • Activity that leads to the development of a business (e.g short business course)

  • Activity that leads to the development of the profession: ambassador, advocate, participation in development of a practice area (e.g. ethics, law, privacy)
  • Non-PRINZ PR or communication management conference attendance (2 days)

  • Master of Public Relations (MPPR) achieved - Massey University
  • Post Graduate study completion