Senior Professionals Event

2018 Senior Professionals Event

** Please note that Senior Professionals are those with eight or more years' relevant experience.

How to use Behavioural Insight to solve our biggest challenges: the science behind our pre-programming

Auckland | Wednesday 10 October 2018 | Register here

Wellington | Friday 12 October 2018 | Register here

When it comes to approaching our challenges - whether it’s building engagement, changing perceptions, or influencing behaviour - we often gravitate toward instinctive solutions. Yet from the beginning we might be working from a false premise. That’s because our brains are processing the world in ways we are not aware of. Every day hundreds of psychological principles that have been pre-programmed into our brains govern our decision making and behaviour in unexpected ways.

While behavioural science might sound like a ‘shadowy art’ used to nudge innocent citizens or consumers towards particular choices, it can be used to inform solutions that have a better chance of working. Effective communication means overcoming people’s inherent biases - and to do this we must first understand these biases, and then how to apply this understanding to our communications strategies and tactics.

Dan Bennett, Senior Behavioural Strategist at Ogilvy in the UK will present a highly interactive seminar on ‘How to use Behavioural Insight to solve our biggest challenges: the science behind our pre-programming’.

The seminar will cover:

  • A foundation in behavioural science
  • Introduction to the MINDSPACE framework and how to add the MINDSPACE principles to your toolbox
  • Live case studies of successful behavioural change solutions
  • How to think strategically about writing or responding to a brief
  • Interactive break out out-of-category case study sessions applying the principles learnt.

Members who wish to continue their learning will also receive a complimentary pass to Ogilvy’s E-Learning programme where they can gain an accreditation in the tools of behavioural science. Normally £60 per pass.

Presenter: Dan Bennett, Senior Behavioural Strategist at Ogilvy (UK)

Dan is a Practitioner, Speaker and Writer on the application of Behavioural Science to Marketing. Having published his scientific experiments on why it’s annoying to overhear mobile phone conversations, Dan left academia to join Ogilvy’s Behavioural Science Practice as their first ‘behavioural strategist’ where he applies the fields of social psychology, cognitive psychology and behavioural economics to brands.

Over the last seven years he has worked on over 100 of the world’s major brands such as Unilever, Nestle, Public Health England, Facebook, Fox, ITV, the Times, British Airways, Unilever, Adobe, the EU Parliament, Comic Relief and many more. Dan has hosted workshops and training sessions for 1000’s of participants all over the world - from national and local governments, big brands, charities and startups. “Dan was engaging, approachable and knowledgeable”.

He also holds Creative Circle and Cannes Lion awards and is the worlds most awarded candidate of the Nudge Awards.

  • Groups of 3+ receive a 10% discount across all booking categories.
  • Academic and PRINZ Committee members receive a 20% discount.
  • APR candidates receive a 20% discount.

Please note that only one promotional discount can be used per order.

To book the tickets with our special discounted rate, please email Alice on


Member: $485+GST ; Non-member: $825+GST 

If you are having trouble logging into your PRINZ account or registering for this event please contact the office on 09 358 9808 or email us.

Register for Auckland 

Register for Wellington 

Past Senior Professionals events

2017 Senior Professionals Event

Doing Well + Doing Good

Auckland | Monday 6 November 2017

Join your peers for a day of thought provoking discussion exploring how we as senior professionals* can improve our current practice and redirect our career skills to do good for the causes we feel passionate about.

This year’s PRINZ Senior Professionals Event ‘Doing Well + Doing Good’ will focus on how we can improve our current practice and redirect our career skills to do good for the causes we feel passionate about. Facilitated by Tracey Bridges, FPRINZ, the day will focus on career development through engagement and creating value in the communities where we live and our clients and organisations do business.

From our Research First survey, we know PRINZ members do a considerable amount of pro bono and voluntary work – in fact more than 60% do voluntary public relations work outside of their paid work, providing nearly $2 million in voluntary work, at an average of $10,000 per member. But are we making the most of our expertise and how else can we contribute?

Read more

2016 - Communicative Leadership

In 2016 we were thrilled to have Global Alliance Chair, Gregor Halff, bring his expertise to NZ for TWO Senior Professionals Events.

Auckland, Wednesday 26 October 2016
Wellington, Friday 28 October 2016

This one-day participative seminar was designed to go beyond the trivial (and often futile) ‘seat at the table’ lament that is universally heard among senior communication professionals. Instead, by using elements from leadership and management education, participants will focus on how communication becomes part of critical decisions and of an organisation’s strategic choices.

Read more

2015 - Wicked Problems - Breaking silos: addressing complex problems that demand stakeholder engagement and collaboration

Auckland, Friday 30 October 2015

Wicked problems are hard to define, and harder to solve or manage. Importantly for our profession they involve many organisations, are socially complex and often aim to change behaviour. Collaborative strategies, internally and externally, have been identified as the most successful way to address them.

Read more

2014 - The twin pillars of senior practice: Insightful stakeholder engagement and influential leadership

Wellington, Thursday 30 October 2014


  • Andrew Hall, Executive General Manager, Corporate Affairs, Commonwealth Bank
  • Wayne Burns, Director, The Centre for Corporate Public Affairs

Read more

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