Webinars

PRINZ is pleased to offer members free access to webinar training.

Upcoming webinars

It’s not (just) about robots: PR and Artificial Intelligence, 26 September 2018

Presenter: Dr Chris Galloway, Senior Lecturer & Dr Luk Swiatek, Lecturer, School of Communication, Journalism and Marketing at Massey University

Register here

Corporations, governments and public relations (PR) organisations increasingly co-opt Artificial Intelligence (AI) applications to enhance their capabilities. Chris and Luk will present their paper that examines the growing relationship between AI and PR – a relatively new topic. It also charts key roles AI may well play in years to come, based on trends in other industries, and considers the implications for PR practitioners, their clients and employers. The paper argues that to date too much emphasis has been placed on AI’s potential for task automation. Rather, it suggests, the broader technological, economic and societal implications of AI for the public relations field warrant more attention.

This webinar will cover:

  • What is AI?
  • Beyond robotization
  • AI anxiety
  • Professional context
  • Roles for AI in PR


Recorded Webinars

View previous webinars

Previous Webinars

Professional Communication: Rhetoric, Storytelling, and Persuasion

Presenter: Michael L. Kent, Professor of Public Relations and Advertising, in the School of the Arts and Media, Faculty of Arts and Social Sciences, UNSW (University of New South Wales)

How Public Relations Contributes to Society: The Value of Social Capital

Presenter: Maureen Taylor, Ph.D., Editor-in-Chief of Public Relations Review and Director of the School of Advertising and Public Relations at the University of Tennessee

Professional Ethics: It's not always black and white, 16 August 2018

Presenter: Tim Marshall, LPRINZ, Director at Communication by Design

Achieving Better Employee Communications in the Corporate World, 31 July 2018

Presenter: Ron Murray, Senior Account Director at Wright Communications and author of the book Talking With Your People: A Roadmap to Achieve Better Employee Communications in the Corporate World

How 'Workplace by Facebook' transforms the way you work, 3 May 2018

Presenter: Ramesh Gopalkrishna, Market Development Lead – APAC, Workplace by Facebook

Accreditation in PR - What is it and am I ready, 8 March 2018

Presenter: Tim Marshall, APR Chief Examiner

PRINZ Awards Writing Webinar, 2 February 2018

Presenter: Lisa Finucane, FPRINZ, Chief Judge

Towards professionalism: Incorporating reflection into public relations curricula and practice, 7 December 2017

Presenters: Dr Pip Mules, AUT and Deepti Bhargava, AUT

Conflict and Cooperation between advocates: Lawyers, PR Practitioners, and the client's best interest, 25 October 2017

Presenter: Margalit Toledano, APR, Senior Lecturer, University of Waikato

Employee Engagement in a VUCA World, 27 September 2017

Presenter: Sal Smutek, Former General Manager Isentia New Zealand

Measurement Matters, 24 August 2017

Presenter: Catherine Arrow, FPRINZ, PR Knowledge Hub Ltd

Everything PR professionals should know about Print Media Copyright, 19 July 2017

Presenter: Chris Maxwell, PMCA and Elaine Koller, CEO, PRINZ

How to Communicate Authentically, 23 March 2017

Presenter: Andy Kenworthy, Communications and Campaigns Adviser, Sustainable Business Network

2017 PRINZ Awards-writing webinar, 10 February 2017

Presenter: Lisa Finucane, FPRINZ, PRINZ Awards Chief Judge

The Secrets of Personal Success, 12 February 2016

Presenter: Mary-Anne Waldren, Mentor

Best Practice for Agency and Consultancy Operations , 10 March 2016

Presenter: Alex Mann, Co-founder & CEO, ClickTime


Connecting to the webinar

You will be connected to audio using your computer's microphone and speakers (VoIP). A headset is recommended.

System requirements

PC-based attendees

Required: Windows 7 - Windows 10

Mac-based attendees

Required: Mac OS X 10.9 (Mavericks) - 10.12 (Sierra).

Mobile attendees

Required: iPhone, iPad, Android phone or Android tablet

System Requirements for Attendees