PRINZ Conference 2015 'Mind the Gap' was held at Rydges Wellington on 21-22 May.
One of the key responsibilities of communication professionals is identifying the gap between what an organisation says and what it does. In the age of social media, transparency is a given, rather than an option. So if your stakeholders discover you're not doing what you say you are - they'll respond accordingly and it will hurt your brand, your reputation and your bottom line.
Never before has relationship management been so important. And the key to any successful relationship is trust. So ask yourself these questions: Can your organisation be trusted to deliver its brand promises? Are your stakeholders' expectations being met? If not, you need to take action.
A core competency required of today's PR professional is being able to identify the gap between promise and performance. And, even more importantly, we need the courage and skill to help our organisations adjust their behaviour to minimise this gap. #PRConf15 will explore this topic and give you the insight and knowledge you need to 'Mind the gap'.
Below are speaker presentations that have been made available to delegates and PRINZ members.
Gavin Ellis, Senior Lecturer at the University of Auckland and former Editor-in-Chief at the New Zealand Herald, opened the conference. He spoke about the growing gaps in mainstream media coverage. His talk was called 'Fill the gap'.
Anne Gregory, Chair of the Global Alliance for Public Relations presented 'You are what you communicate'
Tony Jaques, Consultant at Issue Outcomes presented 'Issue and crisis. Best and worst. How do you stack up?'
Anne Pattillo, Founder and Co-director of Pattillo presented 'Contemporary engagement - a vital capability', here is her handout.
Grainne Moss, Managing Director of Bupa Care Services spoke about marketing and communications for older audiences. Her talk was called 'Generation Gap or Communication Breakdown?'
Take 20% off Getty Images content
Turn to gettyimages.co.nz when you need fresh visuals to activate your PR campaigns. As the official photographic partner of PRINZ, Getty Images provide a special 20% discount on its content to all PRINZ members. Register online to get your promocode: http://e.gettyimages.co.nz/PRINZ_2015
Tandem Studios was delighted to sponsor the PRINZ annual conference (Mind the Gap) for the third consecutive year, capturing presentations, presenting and facilitating workshops and creating themed video content for each conference including live streaming.
As we have offices in Auckland, Wellington and Christchurch we can cover the country with our audio and video production and our live streaming expertise. Please feel free to contact us at firstname.lastname@example.org to make the booking.