PRINZ Conference 2011 'PR - An Art or a Science' was held in Rotorua, 26-27 May.
As a practitioner you will probably agree that there is a 'Eureka' moment behind every successful piece of communication. At times you might get inspired by your creative instinct and at others your thoughts are guided by results of painstaking research. So does that make you an Einstein or a Dali, or perhaps both?
Today's emphasis on professional accountability and achieving measurable results makes the question of public relations' status as an art or a science more important than ever. It's not about status or prestige; it's about fundamental operating principles and expectations.