PRINZ Awards 2002

The case studies presented are a selection of highly commended and winning entries from the 28th PRINZ Awards in 2002.

2002 PRINZ Awards 'best of' Case Studies


28th PRINZ Awards winning and highly commended entries

Supreme Award

The MSD Science Promotion Programme - Phil Johnstone, Merck Sharp & Dohme

Corporate Public Relations Highly Commended (joint)

Waipara Hills Wine Estate flotation - Warren Head, Head Consultants Ltd
This is a confidential entry and so not available as a case study.

KLC - Chopping its way to US Market Success - Annette Burgess, imPRove it Public Relations Ltd

Government or Quasi Government Winner

Getting New Zealanders sorted on money matters - Tracey Bridges, Porter Novelli New Zealand / The Retirement Commission

Government/Quasi Government Highly Commended

Innovative Transport Solutions for Infrastructure Auckland - Dee Crooks; Strahan Wallis and Dennis Lynch, Network Communications NZ Ltd
This is a confidential entry and so not available as a case study.

Marketing Public Relations Winner

Durex Avanti - revolutionary non-latex condoms - Kristie Penwarden and Shannon Huse, Professional Public Relations NZ Ltd
This is a confidential entry and so not available as a case study.

Marketing Public Relations Highly Commended

Rhapsody Launch in USA - Kelly O'Brien, Orion Systems International

Not for Profit Public Relations Winner

Garden Lovers are Peace Lovers - Suzanne Murrell, Suzanne Murrell PR

Not for Profit Public Relations Highly Commended

Diabetes Awareness Week - Tracy Dillimore and Jessica Garland, Network Communications NZ Ltd

Dirty Dairying Campaign 2001 - Graham Ford and Bryce Johnson | Fish & Game New Zealand
This is a confidential entry and so not available as a case study.

Special Event or Project Highly Commended (joint)

Just the Facts - Ambulance NZ Communications Centers - Felicity Price | Price Rennie PR Ltd.
This is a confidential entry and so not available as a case study.

L'Oreal New Zealand Fashion Week - Michael Dunlop, N.B. PR Limited

Skilling the Nation - Geoff Henley; Tracy Dillimore and Steve Flowers | Network Communications NZ Ltd
This is a confidential entry and so is not available as a case study

Sustained Public Relations Winner

The MSD Science Promotion Programme - Phil Johnstone, Merck Sharp & Dohme

Young Practitioner of the Year Winner

E A Harry Potter Schools Competition and Think.com Launch - Pamela Wong, Professional Public Relations NZ Ltd