Public Relations Career Progression

It’s important to think about your career and where you are going. Are you on the right track for your career goals? Where do you see yourself in five or even ten years? This simple career progression for both in-house and agency public relations/communications work can be a helpful guide to know where you can go within your organisation.

Career Progression - Agency

  • Administration Support/ Account Assistant
  • Account Executive
  • Junior Account Manager / Senior Account Executive
  • Account Manager
  • Senior Account Manager
  • Account Director
  • Group or Senior Account Director
  • Director/Partner/Owner/ Principal

Career Progression In-House

  • Administration/Support
  • PR/Communications Executive/Assistant/Coordinator/Officer
  • PR/Communications Advisor
  • PR/Communications Manager/Senior Communications Advisor
  • PR/Communications Director, General Manager or Head of Department


Based on data from the PRINZ Insights survey, this table demonstrates that the median incomes for various levels of experience are:

1 year or less...

$45,000 - $54,000

2-5 years

$55,000 - $64,999

5-9 years

$75,000 - $84,999

10-19 years

$100,000 - $119,999

20 years +

$100,000 - $119,999

Job Titles

  • PR/Communications Advisor
  • PR/Communications Senior Advisor
  • PR/Communications Manager
  • PR/Communications Director, General Manager or Head of Department
  • Director, Partner, Owner, Principal

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