Senior Professionals Event 2018

Dan Bennett, Senior Behavioural Strategist at Ogilvy in the UK, presented a highly interactive seminar on ‘How to use Behavioural Insight to solve our biggest challenges: the science behind our pre-programming’.

The seminar covered:

  • A foundation in behavioural science
  • Introduction to the MINDSPACE framework and how to add the MINDSPACE principles to your toolbox
  • Live case studies of successful behavioural change solutions
  • How to think strategically about writing or responding to a brief
  • Interactive break out out-of-category case study sessions applying the principles learnt.