PRINZ Awards 2016

The case studies presented are a selection of highly commended and winning entries from the 42nd PRINZ Awards in 2016. Please note, some information from the original entries are confidential and have therefore been removed.

View a photo gallery from the event here

Download the 2016 PRINZ Awards Case Studies

42nd PRINZ Awards Winning and Highly Commended entries

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Supreme Award Winner

Crave and rave - golden praise drives results for golden arches - Claudia Macdonald, Mango; Gina McKinnon, Fuse; Simon Kenny, McDonald's

Corporate Public Relations Highly Commended

It All Starts Here – Challenging public perceptions of SKYCITY - Colin Espiner, Kelly Armitage, Rebecca Foote and Jade Lucas, SKYCITY Entertainment Group

The Game Changer - Kirsten Robinson and Emilia Mazur, Lotto New Zealand

Government / Quasi Government Public Relations Winner

Helping New Zealanders play a part in shaping ACC - Michael Player, Gemma Bevan and Laura Barlow, Accident Compensation Corporation (ACC)

Government / Quasi Government Public Relations Highly Commended

Dogs with jobs…and business cards - Michael Richards, Civil Aviation Authority of New Zealand (CAANZ)

Internal Communications Winner

Vodafone New Zealand – A journey to pride - Marie Hodson and Sarah Newcombe, Vodafone New Zealand

Internal Communications Highly Commended

Bringing our people leaders together – Michelle Quirke, Inland Revenue

“But it’s always been free!” – Communicating the introduction of paid parking at the University of Waikato - Peta Goldsworthy, Mike Watson and Megan Burton-Brown, University of Waikato

Issues, Crisis or Emergency Management Winner

The New Zealand International Convention Centre - an exercise in crisis management - Colin Espiner, Kelly Armitage, Rebecca Foote and Jade Lucas, SKYCITY Entertainment Group

Issues, Crisis or Emergency Management Highly Commended

Microsoft phone scammer response - Sarah Williams, Natasha Gillooly, Brad Pogson, Porter Novelli New Zealand; Brendan Boughen, Microsoft

Limited Budget Public Relations Winner

SPCA Cupcake Day 2015 - Sarah Williams, Morgan Bailey and Kaya Arai, Porter Novelli New Zealand

Limited Budget Public Relations Highly Commended

Human Walkies campaign - Sharon Buckland, Auckland Council

Paper Plus Father’s Day - Joanna James and Jessica Edward, FCB

Marketing Communication – Integrated Winner

Jetstar spreads its wings – Announcing Jetstar’s regional expansion plans - Gemma Doughty, Spark PR & Activate

Marketing Communication – Integrated Highly Commended

Not just another onboarding scheme - using graduate recruitment as a marketing & communications tool - Louise Poppelwell, Simpson Grierson

Marketing Communication – PR Winner

Crave and rave – golden praise drives results for golden arches - Claudia Macdonald, Mango; Gina McKinnon, Fuse; Simon Kenny, McDonald's New Zealand

Marketing Communication – PR Highly Commended

Ben & Jerry’s Mooo-ves In - Amber Conroy, Spark PR & Activate

Countdown Free Fruit for Kids - Sarah Williams, Louise Wright, Morgan Bailey and Kaya Arai, Porter Novelli New Zealand; James Walker and Charlotte Haycock, Countdown

Dirt is the new Gold – the Crankworx Rotorua Journey - Jacky James, Jenha White, Rebecca Roling, Madeleine Moore, Shine PR

Special Event or Project Winner

Anzac Day 2015 Combined Civic Service “Commemorating 100 years, together” - Amanda Weatherley, Tauranga City Council

Special Event or Project Highly Commended

Audi quattro bistro - Angela Spain and Laura Douglas, FCB

Sustained Public Relations Winner

Dance Till Dawn – saving the Auckland dance scene - Rob Warner

Sustained Public Relations Highly Commended

Defining Architectural Design - Rebecca Kinraid, Jackie Curtis, Cherry Red Consulting

Making haste slowly with God on our side - John Durning, Perception Public Relations & Marketing

Recovering Christchurch’s Heritage - Susan Gibson, Heritage Hotel Management Ltd

Paul Dryden Tertiary Award Winner

Able Products – Clean for a Cause - Sarah George and Cassie Arauzo, AUT University

Sally Logan-Milne Young Practitioner of the Year Winner

Striving for PR Excellence - Jenha White, Shine PR,

Sally Logan-Milne Young Practitioner of the Year Highly Commended

Fighting for the little person - Laura Barlow, Accident Compensation Corporation (ACC)