PRINZ Awards 2016
The case studies presented are a selection of highly commended and winning entries from the 42nd PRINZ Awards in 2016. Please note, some information from the original entries are confidential and have therefore been removed.
View a photo gallery from the event here
Download the 2016 PRINZ Awards Case Studies
42nd PRINZ Awards Winning and Highly Commended entries
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Supreme Award Winner
Crave and rave - golden praise drives results for golden arches - Claudia Macdonald, Mango; Gina McKinnon, Fuse; Simon Kenny, McDonald's
Corporate Public Relations Highly Commended
It All Starts Here – Challenging public perceptions of SKYCITY - Colin Espiner, Kelly Armitage, Rebecca Foote and Jade Lucas, SKYCITY Entertainment Group
The Game Changer - Kirsten Robinson and Emilia Mazur, Lotto New Zealand
Government / Quasi Government Public Relations Winner
Helping New Zealanders play a part in shaping ACC - Michael Player, Gemma Bevan and Laura Barlow, Accident Compensation Corporation (ACC)
Government / Quasi Government Public Relations Highly Commended
Dogs with jobs…and business cards - Michael Richards, Civil Aviation Authority of New Zealand (CAANZ)
Internal Communications Winner
Vodafone New Zealand – A journey to pride - Marie Hodson and Sarah Newcombe, Vodafone New Zealand
Internal Communications Highly Commended
Bringing our people leaders together – Michelle Quirke, Inland Revenue
“But it’s always been free!” – Communicating the introduction of paid parking at the University of Waikato - Peta Goldsworthy, Mike Watson and Megan Burton-Brown, University of Waikato
Issues, Crisis or Emergency Management Winner
The New Zealand International Convention Centre - an exercise in crisis management - Colin Espiner, Kelly Armitage, Rebecca Foote and Jade Lucas, SKYCITY Entertainment Group
Issues, Crisis or Emergency Management Highly Commended
Microsoft phone scammer response - Sarah Williams, Natasha Gillooly, Brad Pogson, Porter Novelli New Zealand; Brendan Boughen, Microsoft
Limited Budget Public Relations Winner
SPCA Cupcake Day 2015 - Sarah Williams, Morgan Bailey and Kaya Arai, Porter Novelli New Zealand
Limited Budget Public Relations Highly Commended
Human Walkies campaign - Sharon Buckland, Auckland Council
Paper Plus Father’s Day - Joanna James and Jessica Edward, FCB
Marketing Communication – Integrated Winner
Jetstar spreads its wings – Announcing Jetstar’s regional expansion plans - Gemma Doughty, Spark PR & Activate
Marketing Communication – Integrated Highly Commended
Not just another onboarding scheme - using graduate recruitment as a marketing & communications tool - Louise Poppelwell, Simpson Grierson
Marketing Communication – PR Winner
Crave and rave – golden praise drives results for golden arches - Claudia Macdonald, Mango; Gina McKinnon, Fuse; Simon Kenny, McDonald's New Zealand
Marketing Communication – PR Highly Commended
Ben & Jerry’s Mooo-ves In - Amber Conroy, Spark PR & Activate
Countdown Free Fruit for Kids - Sarah Williams, Louise Wright, Morgan Bailey and Kaya Arai, Porter Novelli New Zealand; James Walker and Charlotte Haycock, Countdown
Dirt is the new Gold – the Crankworx Rotorua Journey - Jacky James, Jenha White, Rebecca Roling, Madeleine Moore, Shine PR
Special Event or Project Winner
Anzac Day 2015 Combined Civic Service “Commemorating 100 years, together” - Amanda Weatherley, Tauranga City Council
Special Event or Project Highly Commended
Audi quattro bistro - Angela Spain and Laura Douglas, FCB
Sustained Public Relations Winner
Dance Till Dawn – saving the Auckland dance scene - Rob Warner
Sustained Public Relations Highly Commended
Defining Architectural Design - Rebecca Kinraid, Jackie Curtis, Cherry Red Consulting
Making haste slowly with God on our side - John Durning, Perception Public Relations & Marketing
Recovering Christchurch’s Heritage - Susan Gibson, Heritage Hotel Management Ltd
Paul Dryden Tertiary Award Winner
Able Products – Clean for a Cause - Sarah George and Cassie Arauzo, AUT University
Sally Logan-Milne Young Practitioner of the Year Winner
Striving for PR Excellence - Jenha White, Shine PR,
Sally Logan-Milne Young Practitioner of the Year Highly Commended
Fighting for the little person - Laura Barlow, Accident Compensation Corporation (ACC)