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Access to great PR jobs & staff |
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View award winning case studies |
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International news & networking |
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Valuable industry accreditation |
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Membership
Today's public relations executives are drawn from a wide variety of disciplines. Journalism, advertising and marketing are common, but legal, financial, research and commercial backgrounds are becoming more frequent. This reflects a considerable broadening of the role and responsibilities of the public relations executive from the traditional journalistic base. The common denominator is a sound knowledge and understanding of the media; of communication techniques and of business affairs.
PRINZ's paid up membership (1,100 members at January 2007) comprises public relations professionals working in commerce and industry, consultancies, local and central government and other community or business organisations.
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