Research Topics

The PRINZ Research Committee will regularly update this list of topics.

We also welcome ideas of industry research which would be of value to members or the wider PR community.

Some topics we would like researched include

1. Analysis of the open ender questions on the Trends Survey

2. Comparison of the Trends data with another data set

3. Analyse the job advertisements posted on the PRINZ website

4. Track Comms people who have gravitated into senior leadership roles

For further details or queries on the above contact us at national_office@prinz.org.nz

The current priority for PRINZ Research is:

a.The value of PR/Communication (in terms of ROI, organizationalgoals, societal good … the industry’s size and impact).

b. Measurement practices (including relationships, ethics, etc.) - Targeted audiences: CEO’s; our own members; business media

c. CPD training needs - Targeted audiences: CEO’s; our own members; business media

d. Gender impact on PR - Targeted audiences: CEO’s; our own members; business media