Accreditation in Public Relations (APR)
A public relations and communications practitioner with five or more years of experience can gain accreditation through our APR programme. APR runs from June - November each year.
Email the office to register your interest for 2014. Applications open on 17 February and close on 7 April.
Why become accredited?
The APR qualification tests a practitioner on standards set by a professional body. It certifies that a practitioner is both experienced and has proven high level of professional knowledge and ethical judgement.
APR is internationally recognised. Graduates can use it as a point of difference when looking for work in the USA, Canada, UK, South Africa and Australia.
APR in New Zealand
PRINZ has more than 150 members who have achieved the status of APR, and are now MPRINZ. The PRINZ APR programme is designed to refresh and ‘test’ a candidate’s understanding across PR/communications management. It is understood that some practitioners work exclusively in a particular area. However, the APR coursework and meetings are designed to encourage practitioners to develop and demonstrate an understanding of all areas.
Are you eligible?
Accreditation in New Zealand is open to all PRINZ members with at least five years experience in professional public relations or communication management. In order to participate, candidates must be working at a level where they are managing projects. As a guide, candidates should be working at or above a communication adviser (in-house) or account manager (consultancy) position.
What's the process?
The programme starts in June and concludes in November. All interested member practitioners need to complete an application form outlining your PR experience and including two referees who will be contacted by PRINZ. Once the application is assessed, you will be enrolled or deferred to another year if it is felt you need more experience.
Download a 2014 APR Fact Sheet here.