PRIA NSW State Awards for Excellence
The Public Relations Institute of Australia (PRIA), has honoured the New South Wales (NSW) winners of its annual State Awards for Excellence. Held at Chauvel Cinema last night, the ceremony also celebrated 60 years of the PRIA with a 1940s retro theme adding plenty of glitz and glamour to the evening.
More than 200 people attended the event, along with special guest MC Jane Caro. The ceremony recognised top performers in New South Wales (NSW) for excellence, best practice and professionalism in public relations and communication. The evening awarded prizes at three levels, Winner, Highly Commended and Commended, across 16 categories.
"This year saw another record number of entries in NSW, so competition for the top prize was extremely competitive. The growth of the awards reflects the continued increase in NSW PRIA membership, which grew by almost 20 per cent over the last year", said Andrew Collett, PRIA NSW President. "At a time when many industries are experiencing decline, the public relations industry has enjoyed greater recognition as a strategic business function. The campaigns recognised last night demonstrate the valuable role PR plays in creating public awareness, and driving business success for organisations and brands."
The most popular categories entered this year were Community Relations, Consumer Marketing, and Special Events/Observance.
Winners on the night included, Hill and Knowlton, 303, Weber Shandwick, Carpe Diem PR & Events, Sefiani Communciations Group, Cube PR and Reputation who took home a Winner and Commended award. Horizon Communication Group took home four Commended awards, Insurance Australia Group (IAG) took home two Highly Commended awards, Howarth took home one Commended and one Highly Commended, and Professional Public Relations (PPR) took home one Highly Commended award and one Commended.
Judges noted favourably on campaigns that had solid planning and research, clear objectives and effective measurement tactics. A full list of winners is available on the PRIA website.
NSW winners will now compete in the national Golden Target Awards, which will be presented at the PRIA National Conference in Brisbane on Monday 26 October 2009.
Arts
• COMMENDED: 100 Faces, 100 Stories commissioned by Commonwealth Bank of Australia - Liz McLaughlin from Horizon Communication Group
Business to Business
• COMMENDED: Identifying the Gap: The Telstra Productivity Indicator commissioned by Telstra Enterprise & Gov. - Kieran Moore from Howorth
• COMMENDED: Profile of Nursing Workforce in 2020 commissioned by Kronos Australia - Adrianne Kern from Text 100 Public Relations
• HIGHLY COMMENDED: Clarius Skills Index - Chris Newlan from Lighthouse Communications Group
Community Relations
• HIGHLY COMMENDED: Futures Plan 20 - Georgina Inwood from City of Canada Bay
• WINNER: The Vision Van commissioned by Novartis Pharmacetical - Anne-Marie Sparrow from Cube PR
Consumer Marketing and Social Marke ting - new and/or existing product or service including prescription medicines
• COMMENDED: Positioning New Caledonia - Liz McLaughlin from Horizon Communication Group
• COMMENDED: The Million Dollar Package - Liz McLaughlin from Horizon Communication Group
• COMMENDED: Boldly Launching a 3G SMARTPHONE commissioned by RIM/Black Berry - Michael Henderson from Spectrum Communications
• HIGHLY COMMENDED: Orchestrating a Paradigm Shift in the Treatment of Type 2 Diabetes commissioned by Allergan Aust. - Kirsten Bruce from VIVA! Communications
• WINNER: Visit Scandinavia commissioned by Scandinavian Tourist Board - Susanne Carpenter from Carpe Diem PR & Events
Corporate Social Responsibility
• COMMENDED: Hand-in-Hand commissioned by Commonwealth Bank of Australia - Liz McLaughlin from Horizon Communication Group
• HIGHLY COMMENDED: Trans form Homelessness Campaign - Amanda Little from Edelman
• WINNER: Sony Ericsson time2rock: Volunteer Now to Rock Later commissioned by Sony Ericsson - Michelle Hutton from Hill & Knowlton
Environmental
• HIGHLY COMMENDED: MobileMuster Guinness World Record Campaign commissioned by AMTA - Peter Lazar from Professional Public Relations
• HIGHLY COMMENDED: Sustainable Futures Forum commissioned by AIIA - Gabriel Wong from Max Australia
Government Sponsored Campaign
• COMMENDED: "Be Graffiti Smart" Awareness Campaign commissioned by Crime Stopers - Cecelia Haddad from Marketing Elements
• HIGHLY COMMENDED: Business Club Australia @ Beijing 2008 Olympics - Caroline Bergman from Austrade
• WINNER: Advanced Technology Trials commissioned by Department of Infrastructure, Transp ort, Regional Development and Local Government - Terri-Helen Gaynor from Reputation Pty Ltd
Health Organisations
• COMMENDED: Hearing Health PR Campaign - Kate Dorrell from Australian Hearing
• HIGHLY COMMENDED: Social Network is Livewire for Sick Kids commissioned by Livewire - Kieran Moore from Howorth
• WINNER: Bloodwatch - the transfusion question commissioned by Blood Watch - Melanie King from 303
Internal Communication
• COMMENDED: Live Positively Festival commissioned by Coca-cola South Pacific - Tam Sandeman from Impact Employee Communication
• HIGHLY COMMENDED: IAG: Building the Corporate Office - Carolyn McCann from IAG
Investor Relations incl. Merger Acquisition Communication
• COMMENDED: Mortgage Choice - Investor Relations commissioned by Mortgage Choice - Terri-Helen Gaynor from Reputation Pty Ltd
• HIGHLY COMMENDED: Programmed for Victory commissioned by Programmed Group - Ashley Rambukwella from Financial and Corporate Relations
• WINNER: Manchester Unity - HCF Merger - Robyn Sefiani from Sefiani Communications Group
Issues Management
• COMMENDED: Coal Chain Gatecrash commissioned by Port Waratah Coal Services - Matthew Watson from Repute Communications
Low Cost/Pro Bono
• HIGHLY COMMENDED: Make a Date with Amy commissioned by CEO AiMIA - Michael Henderson from Spectrum Communications
Public Affairs
• HIGHLY COMMENDED: Australians Deserve Fair and Affordable Access to High Speed Broadband commissioned by TERRIA - Vanessa Liell from n2n Communications
Recovery Communication
• COMMENDED: Chrisco Christmas Hampers commissioned by Chrisco Hampers Australia Limited - Jackie Crossman from Crossman Communications
• HIGHLY COMMENDED: IAG: The Road to Recovery commissioned by IAG - Carolyn Mccann from IAG
Special Event / Observance
• COMMENDED: Commonwealth Bank Southern Stars commissioned by Cricket Australia - Mikaeli Costello from Splash Consulting Group
• COMMENDED: FWPA - National Carperters Day - Peter Lazar from Professional Public Relations
• HIGHLY COMMENDED: THQ - Resident Evil 5 Launch - Simone Drewry from Mango Sydney
• WINNER: Bidwill Blitz Build commissioned by Habitat for Humanity Australia - Emma Jane Granleese from Weber Shandwick
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