NZTA takes top spot at 2010 PRINZ Awards
The New Zealand Transport Agency took out the Supreme Award at tonight’s 36th Annual Public Relations Institute of New Zealand (PRINZ) Awards.
Janette Wise and the NZTA team won the award for their communications surrounding the Tauranga Harbour Link, a campaign spanning over three years and relying upon the public to champion its success. The sustained public relations activity helped to deliver one of New Zealand’s largest roading projects while maintaining the strong relationships NZTA has fostered with Bay of Plenty residents.
Among the awards, PRINZ also introduced a new award for 2010, the Workbase Literacy Award for a campaign’s recognition of the audience’s literacy, language or numeracy levels. The inaugural award went to Canterbury District Health Board and Convergence Communications for their work in lessening the effects of Swine Flu on Canterbury.
The awards featured strong entries across the board, particularly by teams from the NZTA and Professional Public Relations who won or were highly commended for nine awards between them.
The PRINZ Awards were an opportunity for the industry to recognise and reward the stellar contribution of consultants and in-house practitioners in all facets of their communications. Categories ranged from corporate and marketing communications to pro bono and not-for-profit PR campaigns.
PRINZ National President Graeme Purches was impressed with the calibre of entrant in 2010. “With so many strong candidates putting their hand up to be recognised it was hard to single out a clear cut winner in each category,” he says.
“This year has also seen the emergence of many new organisations keen to pit their communications against the best in New Zealand,” says Purches “along with the usual contenders who have all made an incredibly strong showing.”
The annual PRINZ Awards form part of this commitment by recognising and rewarding outstanding public relations practice and practitioners across New Zealand over 12 award categories.
Award-winning entries reflect sound public relations and communication objectives, demonstrate high standards of performance, production and presentation and represent the pinnacle of PR practice in New Zealand.
List of Winners
Supreme Award
Janette Wise of NZTA for the Tauranga Harbour Link communications
Corporate Public Relations
Emily Davies and Frederika Walls of Professional Public Relations for New World's Sponsorship of Netball New Zealand and the Silver Ferns.
Marketing Public Relations
Jeanette Colman and John MacDonald of the University of Canterbury for the UC Philanthropic Bond
Government or Quasi-government Public Relations
Janette Wise of NZTA for the Tauranga Harbour Link communications
Limited Budget Public Relations
Kristie Penwarden and Mary-Louise Dare of Professional Public Relations for the Durex Valentine’s Day Survey Campaign
Not for Profit Public Relations
Heather Claycomb of HMC Communications for the A Piece of NZ campaign
Special Event/Project (joint winners)
Suzanne McNamara of Convergence Communications for Splore 2010
Victoria Murray-Orr of eveNZ for the 100% Pure New Zealand Winter Games
Sustained Public Relations Programme
Tim Marshall and Rob Warner of Communication by Design for Operation Paramount: To Become New Zealand’s Leading Franchisor
Sally Logan-Milne Young Practitioner of the Year
Leah Evans of Icebreaker NZ
Crystal Clear Literacy Award
Michele Hider and Rachel Solotti of Canterbury District Health Board with Erin Jamieson of Convergence Communications for Reducing The Impact of Swine Flu on Canterbury
For more information on the PRINZ Awards visit www.prinz.org.nz
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