Catherine Arrow receives PRINZ President's award
In the pic: Jane Dodd (L) with Catherine Arrow (R) at the PRINZ Awards event.
It is our pleasure to announce that Catherine Arrow, is the recipient of a President’s Award in 2012 (conferred by Jane Dodd, current President).
Catherine’s personal contribution has established an enduring legacy across a number of critical areas relevant to PRINZ and our profession. There is no-one who could be more deserving of it at this time and its sentiment is endorsed by many senior members of the Institute who are familiar with the difference she has made.
She epitomizes the phrase “think global and act local” and in emigrating to NZ from England, with her family in 2005, we have reaped the benefits of her wisdom, her extensive experience in some very specialist fields and her generous and thoughtful nature, all of which has assisted in keeping PRINZ in good health during challenging times.
Representing PRINZ on the Global Alliance, Cathy has ensured we punch above our weight internationally. She keeps us ahead of future trends and opportunities while also identifying the ways in which we need to meet our own obligations as credible members of the international PR community.
The PRINZ River programme, which will ultimately enable PRINZ to develop a recognised professional credentialing programme, was largely developed by Cathy with the support and vision of Paul Dryden. Paul recognised her talent and commitment and tasked her with developing this on our behalf.
Cathy is a true social media pioneer. She willingly shares her extensive knowledge and has been instrumental in enabling people to become proficient in this area ensuring that PR professionals can play the vital role they need to in the online world overall.
These comments do not reflect the enormity of her contribution which has been delivered through roles on council, working groups, lecturer, mentor, PRINZ volunteer (and also previously part-time consultant), strategist and problem solver.
The President’s Award is an opportunity for the President of the day to recognise the exemplary contribution to PRINZ and the profession by an individual member.
Given the significance of this honour it is not automatically presented each year and sits alongside the other ways we recognise the achievements and contributions of our profession.
Catherine has 30 years experience as a public relations practitioner, journalist and communicator to share. Prior to her arrival in New Zealand, she ran her own award-winning independent public relations consultancy, serving clients in both the private and public sector.
A Fellow of the Chartered Institute of Public Relations (UK) and one of the first UK Accredited Practitioners, Catherine also undertakes the design and provision of training and professional development programmes for PRiNZ professionals and others around the world working to improve their skills.
She specialises in the development and application of new communications channels, helping clients and organisations with on-line reputation management, e-comms and online public relations since the early 1990s and social media since its inception. A regular blogger, Catherine serves as a board member for the Global Alliance.