Special Edition 2010 Social Media Trends in Public Relations
Social media technologies such as blogs, microblogs, digital videos, podcasts, wikis, and social networks, have seen a dramatic increase in adoption rates since their arrival in the media scene. To date, Internet users have uploaded more than 100 million videos to YouTube and launched approximately 140 million blogs worldwide. Because of their ability to connect people and to facilitate the exchange of information and web content, social media technologies not only provide a powerful new way to help web users interact with one another, but they also present exciting opportunities for public relations professionals to now truly engage in "two way communication".
This special issue will include research that conceptualizes social media clearly and offers empirical evidence to build public relations theory. While the technologies of social media change rapidly, the underlying implications of participatory and interactive media on public relations theory and practice. This issue will seek to explore the implications of social media for the evolution of the profession.
The special issue is scheduled for publication in 2010. Papers are welcome from all disciplinary areas. An initial 500 word abstract should be sent to Gwyneth Howell (g.howell@uws.edu.au) by March 1, 2010. Full papers will be due by 1 May 2010 and will be peer reviewed. Academic papers should be 4-5,000 words and practitioner papers between 2,500-3,000 words maximum. Submissions should be electronic (.doc or .rtf format) and must conform to the specifications of the Asia Pacific Public Relations Journal. Please place author's contact information in an email to the editor only, not on the title page of the submission.
Issue Editors:
Dr Gwyneth Howell MPRIA, Senior Lecturer, School of Communication Arts, University of Western Sydney
Mark Sheehan FPRIA SA Fin, Undergraduate Director - Public Relations,
Editor - Asia Pacific Public Relations Journal, School of Communication and Creative Arts, Deakin University
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