Get Accredited
“APR is a symbol of professionalism. It demonstrates that individuals have the knowledge, ethics and experience that set them apart. It also demonstrates that they care about their own profession and that they are dedicated to enhancing their own personal abilities.” Joe S. Epley, APR, Fellow PRSA, President, Epley Associates, USAThe PRINZ Accreditation Programme - APR
- APR is an internationally recognised qualifiation.
- It helps unify and advance the profession by identifying those who have demonstrated the broad knowledge, experience and professional judgement necessary to attain its standards.
- APR is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice.
Click here to view course readings and previous APR exams
Click here to download the 2010 Programme Schedule
International Recognition
While each country’s accreditation programme is developed in accordance with the needs and practices of that region, the PRINZ APR has been brought into line with best practice internationally.
Through membership of the Global Alliance for Public Relations and Communications Management, PRINZ has bilateral agreements for mutual recognition of APR with:
- Public Relations Society of America (PRSA)
- Canadian Public Relations Society (CPRS)
- Public Relations Institute of South Africa (PRISA)
APR is also recognised as a qualification for membership of other national PR associations including:
- Chartered Institute of Public Relations (CIPR)
- Public Relations Institute of Australia (PRIA)
APR in New Zealand
PRINZ accreditation programme is open to all members with five years’ experience in professional public relations. The programme of study involves three written assignments/work examples and finishes with a written exam and a viva voce, which is an interview with three accredited members of PRINZ. Also included is attendance at a series of seminar and workshops and candidates are provided with reference readings on the body of knowledge for public relations.
PRINZ has more than 120 members who have achieved the status of APR.
Eligibility
- APR in New Zealand is open to all members with five years' experience in professional public relations. The APR course is designed to refresh and ‘test’ candidates’ understanding across the entire body of knowledge of PR/Communication Management. Because some practitioners work exclusively in a specific area, the APR coursework and meetings are designed to encourage such people to develop an understanding of the other parts of PR.The APR course has been designed to support and enhance your professional development.
Coursework
- The coursework that has been established is designed to help you co-ordinate study and test candidates’ ability to combine practical experience with the concepts outlined in the various text books and readings.
The seminars, workshops and assignments are intended to spread learning and effort over a five-month preparatory period before the exam. Written work provides practice for the final exam and candidates are given feedback as part of the process. This should be of special value to those who have been away from formal education for some time.
Exam process
- The exam process will be a measure of professional ability. The pass mark has been set at 60% overall, with a minimum of 50% in each section – written tests, work example, exam and viva voce. The written section is a combined score from the two assignments plus the exam.
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