Categories
1. Marketing Communications
This award is for an outstanding programme or project that has successfully promoted a product or service. The main measurement of success will be outcomes against objectives. The programme could be part of an integrated campaign which involves a media spend. Entries must explain what role advertising played, if any.
2. Corporate Public Relations
This award is for an outstanding programme that could involve an organisation’s corporate image, its staff, customer relations, financial or investor relations, or community relations. Measurements of success will be closely related to achieving the objectives of the programme and/or, the organisation. Entrants will need to identify the role of advertising, if any.
3. Not for Profit Public Relations
This award is for an outstanding programme or project for a non-for-profit organisation. A not-for-profit organisation might be defined as a community or charitable group, the overall definition being that the organisation is not driven by the need to generate dividends for shareholders. The role of advertising, if any, will need to be identified.
4. Pro Bono Public Relations
This award is for an outstanding project or programme where work was completed by an individual, or team, on a no-fee basis, other than recovery of disbursements.
5. Limited Budget Public Relations
This award is for an outstanding project or programme completed on a budget of less than $10,000. So that there is a level playing field between in-house practitioners and consultancies, the budget must include hours involved and the financial value (internal employee cost) of those hours. If there is a prize or giveaway element involved in the project it is to be included at the wholesale* value.
(*Wholesale is defined as the cost to the client of the product or service)
6. Special Event or Project
This award is for an outstanding project or event likely to be a short-term campaign. It could be a stand-alone event, a programme that has a fund-raising aspect or part of a programme that might also be entered in one of the other categories in a more comprehensive form. The role of advertising, if any, will need to be identified.
7. Internal Communications
This award is for an outstanding programme targeted at employee (internal) stakeholders that may, for example, support change, business goals, or internal culture. It could be a sustained programme or a short-term project. While other audiences may be involved, the primary focus must be on employees. Eligibility to enter this category is also available to membership-based organisations, i.e. trade unions, professional associations.
8. Sustained Public Relations
This award is for an outstanding programme that has been conducted (sustained) over a period of time. It is likely that this will be a minimum of one year, but could in fact be spread over several years. The programme must be measurable by results against initial objectives and it may even be on-going. It can include a wide range of activities - marketing, corporate, financial, environmental etc.. The role of advertising, if any, will need to be identified.
9. Government or Quasi Government Public Relations
This award is for an outstanding project, either short-term or long-term, undertaken by or for central or local government, a tertiary institution, or a health provider such as a DHB. The entry will need to specify whether advertising, if any, played a role. SOE projects should be entered in any of the other relevant categories on the basis that an SOE is in business to make a profit for its shareholder. Entries from government organisations can also be considered for any of the other categories.
10. Paul Dryden Tertiary Award
This award is for an outstanding project completed by a tertiary (university, polytechnic or wananga) media studies or public relations student, or team of students. The work may have been completed for the institute of learning, a not-for-profit organisation, or even a paying client. The project must be submitted by a student member of PRINZ, who must have had a key involvement in it. The entry must not be an unimplemented proposed or fictitious project submitted as part of an academic assessment.
11. Sally Logan-Milne Young Practitioner of the Year
This award, named after the late Sally Logan-Milne, is to recognise an outstanding young practitioner (must be 25 or under at the closing date of entries and a member of PRINZ). Each entrant must submit their CV and a description of three projects that they have worked on during the preceding twelve months. Entrants must provide at least two referees (not family members). The award winner will have already achieved a measure of success in her or his career, be held in high esteem by peers and clients/managers and will demonstrate a clear record of achievement in the last 12 months. The projects must be the entrant’s own work, and where the entrant is part of a team, his or her role must be clearly specified.The number of words in each section is not prescribed but the overall total including CV must be 3000 words or less.
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