Annual PRINZ Awards 2011 Winners
The case studies in this eBook are drawn from the 2011 award winners and entrants.
The case studies cover PR programme objectives, strategy, planning, implementation and evaluation.
This eBook is a PRINZ member resource. Non-members can access the case studies for $60 + GST.
If you'd like to access the eBook, please CLICK HERE to complete the form.
Supreme Award 2011
Winner: Melanie Palmer - ZESPRI International Limited, Andrea Brady - Catalyst Communication Consulting Limited for Psa Outbreak in the Kiwifruit Industry
Corporate Public Relations
Winner: Melanie Palmer - ZESPRI International Limited, Andrea Brady - Catalyst Communication Consulting Limited for Psa Outbreak in the Kiwifruit Industry
Highly Commended:
- Jeanette Colman, John MacDonald, Stacey Doornenbal - University of Canterbury for University of Canterbury 2010 Quake Response
- Clare England - Network PR for The Hyperfactory - Strategic Sale Announcement of Business to USA
Government or Quasi Government Public Relations
Winner: Angela Spain - DraftFCB New Zealand, Michele Camilleri for The Journal Launch 2010
Highly Commended: Rosalind Brown - NZTA Auckland Motorways for NZTA Auckland Motorways Bridge Strike Reduction Campaign
Internal Communications
Winner: Cindy Wong, Ann Clifford, Jennifer Andrewes, Tamara Mapp-Borren - New Zealand Trade and Enterprise for NZTE Intranet Launch - TED Hunt Campaign
Marketing Public Relations
Winner: Sneha Paul Gray - KPMG, Strahan Wallis - KPMG (formerly) for KPMG Agribusiness: The Leading Business Advisor to New Zealand Agribusiness
Highly Commended:
- Clare England, Megan Green - Network PR for Spinning a Yarn - Promoting ChildFund New Zealand's 'Gifts that Grow' Range
- Valerie Cross, Julien Leys, Georgina Stent - JML Communications for TomTom: Be The Voice of New Zealand
Limited Budget Public Relations
Winner: Mary-Louise Dare, Melanie Pohl, Catherine Slogrove - Professional Public Relations NZ for Taylors Wines Aussies vs. Kiwis Survey
Not for Profit Public Relations
Winner: Valerie Cross, Julien Leys, Kimberley Sullivan - JML Communications for Crohn’s and Colitis New Zealand
Highly Commended: Emma Davidson, Donnell Alexander - Network PR for HeartSAFE – Reducing New Zealanders’ Sodium Footprint
Pro-Bono Public Relations
Winner : Eloise Hay, Angela Spain, Gemma Doughty - DraftFCB New Zealand for UNICEF “Say No to Naff”
Highly Commended: Amanda Weatherley - Independent Consultant, Sarah van der Boom - Cheeky Rooster Communications for Whakatane Kiwi Trust 100th Kiwi Release and Website www.whakatanekiwi.org.nz
Special Event/Project
Winner: Gez Johns, New Zealand Transport Agency for Southbound Switch (How to close the busiest stretch of motorway in the country for 36 hours and get away with it)
Highly Commended:
- Claudia Macdonald - Mango Communications for Cadbury Billboard to Bags
- Jessica Williams and Daniel Paul - Four Winds Communications Ltd.
Sustained Public Relations
Winner: Ally Koehler – Blacksheepdesign for Ruahine Kindergartens - Operation Communication
Highly Commended: Megan Green - Network PR, Paul Hayes - New Zealand Blood Service for Celebrating World Blood Donor Day in New Zealand, 2007 to 2010
Tertiary Student Project
Winner: Isaac Banks, James Roberts, Angela Campbell, Safia van der Zwan - Outside The Square, AUT University for No8: That's How We Roll
Highly Commended:
- Jess Miller, Duchesne Markham, Courtney Bennett, Kate Allinson - Outisde The Square AUT University for Get Together For Gynae
- Pavel Zivnustka, Tereza Burgess, Jordan Schuler, Naomi Ball - Outisde The Square AUT University for Sophie Elliott Foundation
Sally Logan-Milne Young Practitioner of the Year
Mary-Louise Dare
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