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2012 PRINZ Awards results announced
- What do beer, porn and students have in common?
Two winners whose work featured students, (Student Volunteer Army) and beer, (WilliamsWarn, the best beer-porn you’ll see all day) were awarded joint Supreme Award winners in the annual Public Relations Institute (PRINZ) awards tonight.
Porter Novelli’s launch of the WilliamsWarn personal brewing system was also awarded joint winner with Convergence and Social Innovation’s Student Volunteer Army communications work after the February 22 Canterbury earthquake in the Special Project or Event category.
In the pic: PRINZ 2012 Supreme Award Winners Alexandra Speedy & Bill Rundle, Porter Novelli
The projects were implemented by Alexandra Speedy and Bill Rundle of Porter Novelli (for WilliamsWarn) and Daniel O’Regan of Convergence & Louis Brown of Social Innovation (for the Student Volunteer Army).
Judges said the launch of WilliamsWarn, “…was all about creative event management, a strong focus on target audiences and clever social media strategy. The campaign had an edginess that achieved remarkable cut-through.”
Judges said the Student Volunteer Army campaign, “captured the public’s imagination and support. Working in a crisis situation with limited resources and budget, the Student Volunteer Army’s organisers achieved outstanding results by leveraging community empathy through clever mass media targeting and social media savvy.”
PRINZ President Jane Dodd said the projects were excellent examples of best practice work, undertaken on relatively low budgets and both drawing heavily on social media as a communications channel.
“The joint Supreme winners are truly deserving of the recognition. While very different, both delivered outstanding results, were well-planned and executed and are great examples of leading edge work in the public relations sector.”
Awards chief judge, Anna Radford said that the end result was an indication that professional communications practice was thriving in New Zealand.
“Around 30 PRINZ Fellows acted as judges across the categories, judging an impressive 60 entries in total, with 17 awarded finalist status. On the night there were eight winners awarded and nine highly commended. Given the record number of entries received, every finalist should feel very proud for standing out in a strong field.”
In the pic: PRINZ 2012 Supreme Award Winners Louis Brown, Social Innovation & Daniel O'Regan, Convergence
Earlier in the evening, six new PRINZ Fellows were also inducted, each receiving the title in recognition of their service to the profession and to PRINZ. They are:
· Dr Graeme Sterne, Manukau Institute of Technology
· Tracey Bridges, Senate Communication Counsel
· Paul Hemsley, PHPR
· Donna Baker, Ministry of Science and Innovation
· Brenda Saunders, Trio Communications
· Dr Margalit Toledano, University of Waikato
2012 PRINZ Award Winners
Paul Dryden Tertiary Award
Scott McKee, Jo Greggains, Randy Manickavasagar, Emma Bryant and Adam Winship from AUT – Outside the Square, for The Oldest Catwalk Models in the World
Government or Quasi Government Public Relations
Helen Cook from NZ Transport Agency for the project, Victoria Park Tunnel: how we turned complainants into champions
Not for Profit Public Relations
Jacquie Walters, Jeanette Colman, John MacDonald & Stacey Doornenbal from the University of Canterbury for University of Canterbury Quake Response 2011
Sustained Public Relations
Fleur Postill from Haystac for, SEEK New Zealand
Special Event or Project – joint winners
Bill Rundle & Alexandra Speedy from Porter Novelli for the project, WilliamsWarn – The best beer-porn you’ll see all day
AND
Daniel O’Regan from Convergence & Louis Brown from Social Innovation for the project, Student Volunteer Army
Marketing Public Relations – joint winners
Angela Spain & Kimberly Kastelan from DraftFCB for Launch of Electricity Authority “What’s My Number” campaign
AND
Tiana Lyes, Jane Gilkison & Kathy Gieck from Acumen Republic & Luke Schepen from Countdown for Countdown Food Rescue – establishing an ongoing programme of charitable giving
2012 PRINZ Award Highly Commended Recipients
Corporate Public Relations
Peter Heath from TextWrite for ‘Good Guys or the Grinch? for TopEnergy
Government or Quasi Government Public Relations
Jan McCarthy, Michael Flatman & Ray Tye from Christchurch City Council for ‘Central City Plan - Share an Idea’
Not for Profit Public Relations
Ann-Marie Johnson from Tourism Industry Association NZ for ‘Tourism Future 2011-14 - The Visitor Economy: Creating Wealth’
Special Event/Project
Christl McMillan, Margaret Horner & Simone Walker from Scion for ‘Science in the Park 2011’
AND
Kate McEnaney, Matthew Vogts & Sue Hamilton from Spark PR & Activate for ‘The Libra Design Project’
Marketing Public RelationsKate McEnaney, Matthew Vogts & Sue Hamilton from Spark PR & Activate for ‘The Libra Design Project’
Internal Communications
Adrienne Schwartfeger & Katherine Trought from Environment Canterbury for ‘2011: New Faces New Spaces’
Limited Budget Public Relations
Clare England, Megan Green & Jess Miller from Network Communication for ‘ChildFund New Zealand Father’s Day – Family Ties’
The Sally Logan-Milne Young Practitioner Highly Commended recipient was Frances Wills from Spark PR & Activate
